Email marketing automation is a must-have feature in any modern email marketing platform. It helps you save time, it provides your customers with fast email correspondence, and most importantly it can be used to increase your sales.
With that being said, it can be difficult to know what your email marketing strategy should be. Sending the right marketing messages is vital for increasing conversions but it’s not always clear what your customer base wants and how you should be using automation to help you save time.
In this article, we’re going to share with you 6 actionable tips for email marketing automation that will skyrocket your sales.
If you want to grow your business with email marketing, these email marketing automation tricks are for you.
The Importance of Tracking and Reporting Your Marketing Campaigns
Before we get into the 6 automated email marketing tricks, we first need to talk about the importance of tracking your marketing automation efforts. Sending automated emails is great but what’s perhaps even more important is analyzing and tracking the success of your automated email campaigns. This information can be used to improve your marketing campaigns and make sure that you’re getting the most out of your investment.
For this, you can often use the analytics provided by your email service provider although in some cases this isn’t enough. Alternatively, you can use marketing attribution software to accurately track where conversions are coming from across all platforms; not just email.
That being said, you should be tracking the following at a bare minimum:
- The number of clicks on each link in your email campaign: This will tell you which links are getting the most attention and which ones are being ignored.
- The number of opt-ins to your email list: This will tell you how effective your pop-ups and sign-up forms are at getting people to sign up for your list.
- The number of sales or leads generated from your campaign: This will tell you how effective your campaign is at generating revenue.
By tracking these metrics, you can see which parts of your email automation campaigns are working and which need to be improved. You can then make changes to your campaigns accordingly.
6 Email Marketing Automation Tricks
Now, let’s get into the 6 email marketing automation tricks.
1. Segment Your Lists
Segmenting your email list allows you to send more relevant and targeted messages, which in turn can lead to higher response rates and more sales. When segmenting your list, it’s important to target specific groups with different messages. For example, you might want to send a promotion for a new product to customers who have bought similar products in the past, or a coupon for your store’s anniversary sale to all of your subscribers.
When creating your segments, think about what the common characteristics are among the people in each group. Are they all from a certain region? Do they all have a certain age range? Do they all have a certain job title? Have they clicked on certain emails before? Once you know what the commonalities are, you can create segments that target those groups specifically.
Additionally, when creating your email automation messages, make sure to tailor them to the segment you’re targeting. If you’re promoting a new product, for example, you’ll want to focus on the benefits that the product offers and how it can solve the recipients’ problems. If you’re sending a coupon for your store’s anniversary sale, on the other hand, you’ll want to highlight the discounts you’re offering and why now is a great time to shop at your store.
By tailoring your messages to specific segments of your email list, you can increase the chances that they’ll be read and acted on. And when people are more likely to take action, that means more sales for your business.
2. Automatically Send Email Birthday Greetings
Automated birthday greetings are a great way to show your customers that you remember and care about them. They can also be a great way to increase sales and connect with customers on a more personal level.
There are a number of different email marketing tools that allow you to send automated birthday greetings and other special messages. Some of the most popular platforms include Klaviyo, MailChimp, Constant Contact, and AWeber. All of these platforms allow you to create custom messages for your customers, and they also allow you to track the results of your campaigns.
If you’re looking for a way to connect with your customers on a more personal level, automated birthday greetings and other special messages are a great way to do it.
3. Trigger Sequences Based on User Behavior
If a customer leaves items in their shopping cart, you can use email automation to send them a reminder. This email can include a link to the items they left in their cart, as well as a coupon code or another incentive to encourage them to return and complete their purchase.
To set up an abandoned cart email sequence, you’ll first need to integrate your marketing automation software with your website. You’ll then need to create a workflow that tracks all abandoned carts so that they can be followed up with.
Next, you’ll need to create an email template for your abandoned cart reminder email. This email should be short and to the point showing only the items that the potential customer left in their cart.
Finally, you’ll need to decide how many reminders you want to send the potential customer. Typically it’s recommended to aim for about 3 emails during a period of 3 days. After that, if the prospect didn’t complete their purchase, they likely aren’t interested anymore.
By using email marketing automation to send abandoned cart emails, you can increase your chances of converting these customers into buyers. And by including a link to the items they left in their cart, you can make it easy for them to return and finish their purchase.
4. Personalize Your Messages
When you personalize your messages with customer data, you can improve your chances of converting them into buyers. This is because personalizing your messages with customer data allows you to create targeted messages that are relevant to the individual customer.
One way you can personalize your messages is to use merge tags to insert data from your customer list into your email template. This allows you to personalize each message with the customer’s name, company name, etc.
In fact, according to Experian, personalized email messages generate six times higher transaction rates and revenue than non-personalized emails.
By using customer data to personalize your messages within your automated workflows, you can improve your open rates which in turn improves the chances of them converting.
5. Create Custom Email Templates
Email templates are a great way to create a consistent look and feel for your marketing or drip campaigns. They can also help you to save time by having pre-designed content that you can use over and over.
There are a few things to keep in mind when creating email templates:
- Make sure the template is easy to read. Use a simple font and plenty of white space.
- Keep the content brief. A few short paragraphs or a bulleted list is best.
- Make sure the template is responsive. That means it will look good on all devices, from desktop computers to mobile phones.
Once you have a template that meets these requirements, you can use it in your email automation campaigns. You can also generate eye-catching copy using an AI tool such as Jasper to additionally automate the process.
Once complete, you’ll have a professional-looking email that will help to promote your brand.
6. Automatically Send Thank You Emails
When someone makes a purchase, they should automatically receive a thank you and/or a welcome email from your store or brand. This email should include information about what they purchased and how to access it if it’s digital, or a tracking number if it’s physical. It should also include a link to your return policy and contact information in case they have any questions or problems.
Thank you emails are a great way to show your customers that you appreciate them for their purchase as you grow your business. They also provide a way to further engage with the customer and encourage existing customers to buy from you again.
When automatically sending out thank you emails make sure to include a coupon code that they can use for their next purchase as well as provide links to commonly asked questions. This will help reduce the number of customer support tickets you receive.
Email marketing is a powerful tool, but it’s only as effective as the tricks you use to make it work for you. By understanding and applying these email marketing automation tips, you can skyrocket your sales and see better results from your email marketing efforts.
So what are you waiting for? Dig into your email marketing automation tool and start using these tricks today to see how they impact your bottom line.