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Flodesk Review (2022): Is This Email Platform Worth It?

Written by Cody

Updated: Aug 19, 2022

Email marketing is a great way to connect with your customers and keep them updated on your business. But to be effective, your email marketing platform needs to be well-organized and easy to use.

That’s why in this post we’re going to be doing a deep dive into Flodesk; a relatively new email marketing software.

Flodesk was built for creators, by creators. You can use it to design and send on-brand marketing emails, create opt-in forms, and build powerful email automation.

So if you’re interested in learning more, keep reading to learn about this Flodesk review.

Flodesk Review Overview

Flodesk takes out the clutter that you’ll find in most email marketing UIs and lets you focus on the creative aspect.

Cody’s Take

I think Flodesk is a great email marketing service, and I would recommend it to anyone looking for an easy-to-use, powerful email platform.

If you’re looking for an intuitive email marketing service that offers tons of customization options and powerful automation tools, Flodesk is definitely worth checking out!

Rating Criteria:

Features
80%
Value for Money
95%
Templates
90%
Design Quality
91%
Ease of Use
94%
Overall Rating
90%

What Is Email Marketing and Why Is It Important?

Email marketing is a form of online marketing that involves sending promotional emails to a list of subscribers. It’s one of the most effective ways to connect with your customers and keep them updated on your business. In fact, according to Digital Agency Network, email marketing is 40 times more effective than social media.

Marketing vis email is very popular among both large and small business owners because it’s inexpensive, highly targeted, and flexible. It also generates more qualified leads than other forms of advertising. Users who subscribe to your mailing list are interested in what you have to offer, so they’re much more likely to buy from you.

What makes email marketing so powerful? Three words: reach, relevance, return on investment (ROI). Reach refers to how many people you’re able to reach at once; relevance means that your message will actually matter to recipients; ROI indicates the amount of money you’ll make from each customer who buys something after clicking through from an email they received from you.

In other words, it takes more than just sending out spammy messages about whatever pops into your head – what works best are engaging emails with compelling content.

When it comes to creating successful email campaigns, here are a few tips to keep in mind:

  • Keep your content short and to the point.
  • Write headlines that are catchy and compelling.
  • Use images and graphics to break up the text and add visual interest.
  • Make sure your campaign looks good on mobile devices.
  • Test your campaign before sending it out to make sure everything looks good.

What is Flodesk?

Flodesk is a new email marketing platform that lets you create and send on-brand marketing emails, build opt-in forms to expand your list, and develop powerful email automation.

Flodesk focuses on the creative aspect of email design which helps further engage your subscriber list.

They’re also different from many other email service providers in that they only offer one pricing option. To use Flodesk you can choose to pay $38/month or $418/year with unlimited everything!

Yes, unlimited EVERYTHING. That means no more having to pay increased fees when you hit a certain subscriber count or email send count.

Why Flodesk?

Email marketing is an excellent way to spread your message, but without the right tools, you could be wasting precious time. Flodesk has been designed with creators in mind and provides a variety of features and an intuitive email builder to help you create high-quality email campaigns that will grow your list, build engagement, and convert readers into buyers. Here are a few reasons why you should consider using Flodesk.

Intuitive Drag and Drop Email Builder

Flodesk provides all the tools you need to make your emails look on-brand. Their drag and drop functionality makes it super simple to add and switch out various components of an email.

Flodesk comes with a variety of elements and layouts to choose from which can each be customized any way you like.

There’s no easier way to design beautiful email marketing campaigns.

Beautiful Forms

Grow your newsletter list by building engaging opt-in forms that are mobile-optimized with Flodesk. Simply add a few lines of code to your website and in no time you’ll be asking readers for their email addresses to stay in the loop.

Designing a form with Flodesk is exceptionally intuitive and easy. You can also choose from a variety of form templates including popup, inline, and full-page forms.

Pre-Made Templates

Pre-made templates can be used both for emails and forms. If you want to get started quickly and draw inspiration from other popular Flodesk designs, choose a template to kick off your email outreach.

Flodesk’s offers a wide array of pre-made email templates for a variety of purposes including:

  • Share news
  • Welcome
  • Make money
  • Say thanks
  • Inspire
  • and more…

Once you choose a template you can continue customizing it to make it your own. You can also preview your email at any time both in desktop and mobile view.

Email Automation

Email automation is the name of the game when it comes to scaling up your email marketing efforts. Whether you’re sending a welcome email or a tracking number update, automation is essential to minimizing the amount of time you need to manually spend on sending out emails to your subscribers.

Flodesk offers an array of triggers to choose from for when to send out an email to a subscriber. You can change the time delay, choose conditions, and really build out a workflow that is hands-off.

Flat-Fee Price

One of the major differentiating factors of Flodesk is its pricing structure. Many email marketing software providers charge you based on the number of emails you send or the number of subscribers you have.

However, Flodesk’s flat-fee price of $38 per month gives you access to all features of their platform no matter how many subscribers you have.

Pros

When it comes to Pros, these are just a few reasons why people love using Flodesk:

  • Incredibly simple and user-friendly interface.
  • Pre-made templates that you can customize to match your brand’s identity.
  • Easy to use drag and drop design function.
  • Very competitive pricing.
  • Unlimited subscribers.

Cons

While Flodesk is a great email service provider, it’s not perfect. Some common cons of using Flodesk include:

  • A limited number of integration possibilities.
  • The automation workflow feature isn’t as robust as other providers such as Klaviyo.

How Does Flodesk Work?

As an email marketing provider, Flodesk has a few components to it. In this section, I’m going to dive deeper into each one of Flodesk’s main features.

Email Design

Flodesk’s email composer and designer is incredibly intuitive and easy to use. To start, create a new email and then select from one of their many templates or start from scratch.

Once you’ve selected a template you like, click customize and then start changing the design of the email to suit your brand. You can use their drag and drop feature to move elements around and easily change colors, fonts, and images.

The email designer also provides you with multiple elements you can add to your email as required.

Simply select one and move it to wherever you want it to live.

Once you’re done making all the necessary changes, you can then preview your email on desktop and mobile view.

You can also send a test email to ensure everything is working properly.

Once you’ve polished your email and are ready to send it, you can then move on to choosing which segment you’d like to send it to. Lastly, you can choose to send it now or schedule it for a later time/date.

Once your email is sent you can then take a look at the delivery statistics to monitor things like open rate, click rate, bounce rate, and more.

Form Creation

Creating and editing a form with Flodesk only takes a few minutes. Go to the forms section in the Flodesk dashboard and choose from one of the pre-made templates. You can choose a popup, inline, or full-page form.

Next, all you have to do is change the picture and add your own custom text so that the form matches your brand.

With Flodesk, you can then choose to display the form in four different time periods as well as other customization options such as:

  • Should we show this to return visitors who already subscribed? (Yes or No)
  • When subscribers opt in to this form (Notify me or Do not notify me)
  • After this form is submitted (Display success message or Redirect to a URL)

Once you’ve selected your customization options you’ll be given some code that you’ll need to install in the header section of your website.

That’s it! Once the code is installed you’ll be able to easily start collecting subscribers from your website who you can then later send email campaigns or enter into a workflow.

Workflows

Although Flodesk’s workflow feature isn’t the most robust of all email automation tools I’ve used, it’s quite capable of doing what most people need it to do.

Essentially a workflow allows you to define specific actions to take once a subscriber has entered the flow.

For example, if a new subscriber joins from your popup form, you can then enter that subscriber into one of your welcome series workflows. This way, you’ll be able to send them a pre-defined number of welcome emails automatically.

Flodesk makes this process very easy. To get started, you’ll need to choose one of Flodesk’s four workflow templates or start one from scratch.

The first thing to do is choose a trigger and an audience segment that will set off the workflow. Next, you can start building your workflow by staggering out emails, setting conditions, and taking action.

You can build these workflows out as long as you like which is great for audiences that need a lot of nurturing.

Integrations

Flodesk’s integrations are where it falls a bit short when compared to other major players in the email marketing space. As they’re still relatively new, they don’t have as many partnerships with other platforms.

That being said, they do offer many integration options through Zapier.

At the time of writing this Flodesk review, they offer an Instagram and Shopify email marketing integration which is great for Shopify e-commerce store owners and Shopify dropshippers.

Moreover, they offer a ton of options for connecting other platforms through Zapier. To see a full list of integration options visit Zapier’s Flodesk Integrations page.

Flodesk Pricing

One of the things I love most about Flodesk is its pricing. If you’ve ever built up any sort of meaningful email list you’ll know that it can get pricey, FAST.

Take Klaviyo for example, if you build a list of 10,000 contacts you’ll be paying $150 a month! That’s a lot of money and the price continues to increase at a rapid pace the more contacts you add.

Flodesk on the other hand has made it ridiculously simple with one flat fee:

  • $38/month on the monthly plan
  • $418/year on the yearly plan (save $38 per year)

With Flodesk you never have to worry about skyrocketing email marketing costs the bigger you get. Their flat fee of $38/month covers all of their features no matter how many contacts you have!

Flodesk vs Mailchimp

Mailchimp is a major player in the email marketing space. However, they aren’t the right choice for everybody.

Below we’ve done a comparison of the main differences between Flodesk vs Mailchimp.

Email ProviderPriceTemplatesFormsFeaturesWorkflowsIntegrations
flodesk-logo$38/month or $418/year

- Creative design
- Great for brands
- Lots of options
Winner 🏆

- Easy to create
- Beautiful templates
Winner 🏆

- Sufficient customization features
Tie

- Great for beginner & intermediate users
-Easy to understand

Limited integration options

mailchimp-logoFree - $1300/month- Simple design
- Not many options

- Not as intuitive

- Templates aren't visually appealing

- Lots of features for customization

Tie

- Offers more options
- Can be complex but offers more possibilities
Winner 🏆

Many integration options
Winner 🏆

Flodesk vs Convertkit

Flodesk and Convertkit are both email marketing service providers that allow you to create and send on-brand marketing emails, grow your list, and build powerful email automation. So which one is right for you?

Below we’ve done a comparison of the main differences between Flodesk vs Convertkit.

Email ProviderPriceTemplatesFormsFeaturesWorkflowsIntegrations
flodesk-logo

$38/month or $418/year
Winner 🏆

- Creative design

- Great for brands

- Lots of options

- Easy to create- Beautiful templates
Winner 🏆

- Sufficient customization features
Tie

- Great for beginner & intermediate users
-Easy to understand
Tie

Limited integration options

convertkit-logo

Free - $2,166/month

- Offers a huge number of templates
- Greater selection
Winner 🏆

Can create forms but not as easily

Lots of features however steep learning curve
Tie

- Can create more advanced workfalows but only on paid plans
Tie

Many integration options
Winner 🏆

Flodesk Alternatives

There are many other email service providers available in 2022. Each one has its own set of pros and cons and you may find that one of them works better for your specific use case than Flodesk. Here is a list of a few Flodesk alternatives:

  • MailChimp
  • AWeber
  • ConvertKit
  • Emma
  • GetResponse
  • iContact

My Experience Using Flodesk

I was really impressed with Flodesk when I first tried it out. The drag and drop designer is so easy to use, and there are tons of customization options available.

Plus, the automation builder is much more intuitive than other automation tools I’ve used – it lets you create complex sequences of emails with just a few clicks.

Overall, I think Flodesk is a great email marketing platform, and I would definitely recommend it to anyone looking for an easy-to-use, powerful tool.

Flodesk FAQ

What Does Flodesk Cost?

Flodesk only offers 2 pricing options:

1. $38/month on the monthly plan
2. $418/year on the yearly plan (save $38 per year)

Each plan is a flat rate and you get unlimited everything. There are no caps and no price increases.

Does Flodesk Have a Free Plan?

Flodesk doesn’t have a free plan however they do offer a 30-day free trial.

Can You Create Your Own Template in Flodesk?

Yes, you can create your own template in Flodesk. You can choose from one of their existing templates or create your own from scratch. You can also use HTML and CSS to customize your template’s appearance.

Does Kajabi Integrate With Flodesk?

Yes, for this you will need to use Zapier to connect both Flodesk and Kajabi. 

You can create a trigger event on Kajabi and then an action event in Flodesk. So if someone signs up on Kajabi a zap will be triggered through Zapier to then add that person’s email to Flodesk for example.

Check out Flodesk’s tutorial on how to set up a Kajabi and Flodesk integration here.

Does Flodesk Integrate With WordPress?

wordpress flodesk

Yes, in order to integrate a Flodesk form in your WordPress site you will need to add some code to your website’s header. Check out Flodesk’s step-by-step tutorial here.

Alternatively, you can connect WordPress and Flodesk with Zapier.

What Is the Best Alternative to Mailchimp?

There are many email marketing platforms all with their own set of pros and cons. Although Mailchimp offers a free plan for your first 2000 contacts, it can get very pricey for anything above that.

That’s why I think Flodesk makes a great Mailchimp alternative for website owners who don’t want to be subject to tiered pricing based on the number of email subscribers they have. Additionally, Flodesk offers some great features that are worth the monthly cost even if you still have a small subscriber count.

Who Created Flodesk?

Flodesk was created by co-founders Martha Bitar and Rebecca Shostak. The business was founded in 2019 and according to a recent AMA they are doing $10 million in annual recurring revenue and have a team of 21 employees.

Does Flodesk Have an App?

Flodesk has a web-based app however there is no mobile app or desktop app available at this time.

Flodesk Review Conclusion: Should You Try It?

Overall, I think Flodesk is a great email marketing platform, and I would definitely recommend it to anyone looking for an easy-to-use, powerful email tool. Whether you’re just starting to get your business off the ground or you’re sick of paying incredibly high monthly fees with your current email provider, Flodesk is worth checking out.

Hopefully, this Flodesk review has helped you make the decision on whether or not to give Flodesk a shot. If you do end up trying it out, let me know how it goes in the comments below.

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