Until digital marketing came to the scene, marketers used to call people on landline phones. Although this method was somewhat efficient for some, none can deny that this mode of marketing is intrusive.
Sending emails to people that have never met or talked to you is what ‘cold emailing’ stands for. The key to a successful cold email is to not come off as “salesy” and to offer some sort of value. Otherwise your email will simply be ignored or the recipient will ask you to stop email them.
That being said, finding the right email address for the person you want to contact and using proper cold email software to help with your cold outreach can make the process a whole lot smoother.
So, if you’re searching for the best cold email software outreach tool, we have prepared a list of the most versatile, best-performing, and top-rated platforms and programs available on the current market.
What Are The Best Cold Email Software & Outreach Tools?
Here is my list of the 10 best cold email software & outreach tools in 2022.
1. Hunter.io
Overview
Hunter.io is a company that offers innovative data and outreach-based solutions. The firm offers a range of products suited for different purposes, including domain and email search tools, an email verifier, as well as outreach campaigns and integrations.
In terms of cold email software, Hunter.io is among the most popular B2B email scraping companies, presenting its customers with simple means to find domains of prospective businesses and emails of individuals.
Hunter.io campaign packages are the final pieces of the puzzle. Offering full personalization, scheduling, and email tracking, as well as the ability to integrate key data from the client’s side, these tools offer everything a business may need for cold email outreach campaigns.
The core features of Hunter.io are free to use, which include a limited number of monthly email searches and verifications, 500 receipts per campaign, and a using a single email account per campaign.
Key Features
- Domain and email search tools
- Email verification
- Hundreds of cold email templates
- Campaign scheduling
- Email tracking
- Handy Google Chrome extension
- Domain search downloads in CSV
Pricing
The services of Hunter.io can be subscribed to through four subscription plans, including Starter at $49 per month; Growth at $99 per month; Pro at $199 per month, and Business at $399 per month. A free version is also available with limited features. On top of that, you can use its main functions for free.
What I Like / Dislike About Hunter.io
It’s a one-stop shop for all of your cold email outreach needs. Hunter.io offers the full package of email searching, verification, follow ups, and cold email outreach products, eliminating the need to subscribe to multiple programs or sites.
On the downside, Hunter.io’s solutions do not come cheap. For B2B purposes, paying $399 a month may not be too much for large corporations, but emerging brands and businesses probably won’t be able to afford it.
Who Is This For?
The versatile products and flexible subscription packages of Hunter.io make it well suited for everyone wanting to step up their cold email marketing campaigns. Whether it be entrepreneurs, up-and-coming companies, or established firms searching for premium cold email software outreach solutions Hunter.io is a great choice.
2. BuzzSumo
Overview
BuzzSumo is an advanced content marketing platform comprised of a multitude of marketing tools. Its core products encompass content discovery, content research, monitoring, integration, and a variety of web scraping tools.
Similar to Hunter.io, BuzzSumo presents its clients with a way to find prospective entrepreneurs, influencers, and business clients, but unlike the aforementioned platform, it does not offer specific products aimed at creating or sending emails.
Its powerful analytics and custom notification/reporting solutions can be used to serve a multitude of purposes – from bolstering ongoing marketing strategies to creating brand-new ones with more accurate, well-researched data.
Key Features
- Outstanding content discovery and research tools
- Chrome extensions and API integrations
- Custom reporting and notification-based features
- Advanced monitoring and analytics
- Backlink building
- YouTube analyzer
Pricing
BuzzSumo offers three subscription packages, including Pro at $99 per month; Plus at $179 per month, and Large at $299 per month. It also offers a free version, providing 10 free searches per month, and supporting up to 1,000 search results on a single user profile.
What I Like / Dislike About BuzzSumo
BuzzSumo is among the best at what it does – researching market trends, leveraging powerful analytics to create superb-quality content, and finding the right people to push it in the right direction are just some of the things this platform excels at.
In terms of cold email software outreach apps and products, BuzzSumo does not have a concrete, actionable solution. Instead, its clients could leverage its features to build content and marketing strategies, as well as find relevant clients, customers, and influencers.
Who Is This For?
BuzzSumo is as great for entrepreneurs in need of powerful analysis apps as it is good for businesses that want to improve their marketing strategies and execution.
3. Snov.io
Overview
Snov.io is a well-rounded online marketing platform that offers a range of features geared towards boosting email campaigns of all kinds. From boosting sales via customer relationship management tools to optimizing cold outreach efforts, Snov.io solutions are practical and easy to implement.
What separates Snov.io from contemporary online marketing platforms and companies is the extent of integrations with the most popular apps it offers. Hubspot, Pipedrive, Freshworks, LinkedIn, Slack, Todoist, Zapier, and nearly all Google apps can be connected to the Snov.io platform with a few simple clicks.
As far as cold email-based features are concerned, LinkedIn Prospect Finder and email verification are among the most useful features of this platform.
The platform uses credits to perform various tasks, and depending on the chosen plan, users can get between 1,000 and 100,000 credits per month. These credits can be used on the email finder, email validation, drip campaigns, and teamwork option features.
Key Features
- Email finder and verification features
- Email drip campaigns
- A dedicated email tracker as a chrome extension
- Integrates with thousands of popular business apps
- Easily automate emails and follow ups
Pricing
Snov.io offers its services across five subscription plans. The plans are unnamed, so we’ll refer to them as the colors they are highlighted in. The Green plan is the most basic, costing $33 per month; the Yellow plan costs $83 per month; the Teal plan costs $158 per month; the Purple plan costs $308 per month while the ultimate Orange plan costs $615 per month.
What I Like / Dislike About Snov.io
The email finder and validation features of Snov.io do the job they are meant to do. This cold email outreach tool is versatile, and it can be used to optimize or create solid sales engagement and marketing campaigns with relative ease.
Snov.io’s services are among the most expensive in comparison to other companies and apps on the list. The most affordable packages offer too few credits, which means that the platform’s core features are severely limited.
Who Is This For?
Snov.io is good for businesses that don’t mind paying top dollar for premium service. Entrepreneurs and small businesses can benefit from it if they are careful with domain and email searches.
4. Mailshake
Overview
Mailshake is among the most popular cold email tools, presenting its users with actionable means to automate their email searches and cold emails, as well as the tools to monitor a myriad of parameters regarding outbound mail – clicks, opens, replies, and more.
Robust analytic tools separate Mailshake from other online marketing tools, allowing users to pinpoint the exact emails that have shown success while offering streamlined A/B testing tools.
The Lead Catcher is the highlight feature of Mailshake – an innovative tool that provides a clear overview of outbound emails, phone calls, and messages on social media networks. With it, users can mark their leads as successful (or as losses), and focus on preparing follow-ups.
Key Features
- Mail merge functions
- Custom message templates
- Tweakable sending schedule of outbound mail
- Monitors clicks, replies, and every opening action on outbound mail
- Lead Catcher
- AI-powered email writer software
Pricing
Mailshake services are split and charged into two packages. The Email Outreach package costs $44 per month per user while the Sales Engagement package costs $75 per month per user.
What I Like / Dislike About Mailshake
Mailshake is arguably the most comprehensive cold email software on the current market because it automated nearly every aspect that could’ve been automated. Point and click the templates you like, customize them, set a schedule, and you’re set to go.
There are very few drawbacks to Mailshake; even its pricing is fair and decently approachable. The only thing I didn’t like is that its services are tied to a single user account (you can purchase additional subscriptions for your employees).
Who Is This For?
Mailshake is for emerging brands and businesses that want to enter the market prepared with relevant contacts and high online visibility. It’s especially great for small businesses and entrepreneurs that don’t need more than a few subscription plans.
5. Link Hunter
Overview
Link Hunter is an online platform designed to provide its clients with hundreds of contact links in record time. It is remarkably easy to use, and it’s much different from contemporary link-searching tools in that it allows users to determine the relevancy of provided links instead of flooding the feed with recommendations.
The main thing that sets Link Hunter apart from similar websites and services is the built-in SEO ranking system that automatically analyzes the content and provides a clear overview of important SEO metrics, such as the domain authority score, number of keywords, and more.
The app features three tabs, including Prospects, Contacted, and Trash. In the first section, users can learn more about potential business clients; in the Contacted segment, detailed analytics regarding communications between the two parties can be found. The Trash section is essentially a list of contacts that the user does not wish to visit, excluding them from the main page.
Key Features
- Automated domain and email finder
- SEO ranking of each website is shown in the Prospects tab
- In-app website preview
- Generates hundreds of results in mere seconds
- Create and download lists of relevant websites
Pricing
Link Hunter offers unlimited prospect searches across three subscription plans, including Starter at $49 per month; Small Business at $99 per month, and Agency at $199 per month.
What I Like / Dislike About Link Hunter
Link Hunter seamlessly blends the benefits of email scraping and analytic tools. The unlimited searches are a huge plus, especially given the fact that similar websites typically create their pricing plans based on this metric specifically.
I wouldn’t call this a drawback, but the additional benefits more expensive subscriptions offer are minimal. With the Starter plan, users can already use built-in templates, send cold emails, gain access to Moz metrics, and preview outreach reports.
Who Is This For?
Link Hunter is a perfect cold email tool for small and medium-sized businesses that want to expand their contacts. Finding new prospects and analyzing the performance of your email strategies is simple and quick. With upgraded plans, you’ll also gain access to SEMrush metrics, although they are quite expensive.
6. Saleshandy
Overview
Saleshandy is one of the top cold email software outreach tools on the current market, offering a variety of prospecting and tracking utilities in addition to fully automated cold email marketing solutions.
One of its flagship products is the LinkedIn email finder, allowing users to scrape one of the largest business contact platforms for prospects in minutes.
Additionally, its cold mailing package encompasses automated prospecting functions, a variety of templates, and robust analytics to ensure successful campaigns. The Personalization Score stands out as a remarkably useful cold mailing tool; it’s built into the app and allows users to tweak the templates to perfection.
Outreach scheduling, A/B testing, and data monitoring tools complete the package, empowering ongoing outreach campaigns.
Key Features
- Automated cold email prospecting
- Dozens of templates that can be customized
- Template Personalization Score
- Email campaign outreach scheduling
- A/B testing
- Powerful data analytics
Pricing
Saleshandy’s cold emailing services cost $25 per month per user. The company also offers email tracking services at two subscription plans, including Regular at $9 per month per user, and Plus at $22 per month per user.
What I Like / Dislike About Saleshandy
If you’re in the market for the top cold email software outreach tools while on a budget, look no further than Saleshandy. You can subscribe to the company’s cold emailing services at an approachable monthly rate and use the basic email tracking features for free.
As for the drawbacks, Saleshandy doesn’t offer that many integrations, and its collaboration-oriented features are quite basic.
Who Is This For?
Saleshandy is ideal for small business owners and entrepreneurs that want are searching for high-quality cold emailing tools without having to pay a fortune in turn.
7. BuzzStream
Overview
BuzzStream is a full-service PR platform, offering personalized outreach solutions in addition to a variety of research tools, data reports, and contact management products.
The main dashboard of the BuzzStream app features separate tabs for each of the aforementioned tools. Cold email outreach features are located in the Outreach List, which sports selectable filters, such as research website tags, person tags, website type, relationship stage, outreach, overall rating, metrics, and more.
Numerous templates are available in the BuzzStream app, all of which can be personalized with custom content and data. Scheduling is thoroughly streamlined; users can send cold emails immediately, or use the built-in calendar to specify the sending time for each email.
BuzzStream also features a built-in system for notifications, showing alerts and updates in real-time.
Key Features
- Numerous customizable templates
- Streamlined cold email scheduling
- Email tracking and reminders
- Segmentable lists
- Automated emails and follow ups
Pricing
BuzzStream offers four subscription packages, including Starter at $24 per month; Growth at $124 per month; Professional at $299 per month, and Custom starting at $999 per month. All subscription packages can be tested with a free trial.
What I Like / Dislike About BuzzStream
The one thing I like about BuzzStream the most is that it enables its users to efficiently track relevant prospects and perform the entire cold mailing process with minimal effort. Accurate tracking and numerous collaborative features are huge pluses to what is already a formidable outreach program.
BuzzStream, however, is among the most expensive cold email marketing software platforms on this list, even though the subscription is worth every single cent.
Who Is This For?
Whether you’ve just realized that your small business needs to begin cold outreach or if you’re an established enterprise, BuzzStream has an answer to some of the problems you may have. It is perfect for every business size and may very well be the best cold email software outreach tool available.
8. Voila Norbert
Overview
Voila Norbert is a cutting-edge prospecting platform providing superb email outreach-based tools at decently approachable monthly rates.
This platform also allows its clients to verify or ‘enrich’ emails for a flat fee (without requiring an active subscription). The Enrichment process revolves around scraping detailed information from provided emails, including the occupation, location, social media links, and LinkedIn pages.
Voila Norbert also supports an unlimited number of team members and API usage, regardless of which pricing plan is selected. The main purpose of this platform is to generate a specific number of leads per month, which is the criterium used to differentiate the subscription plans.
Key Features
- Generate between 1,000 and 50,000 leads per month
- Email verification and ‘Enrichment’ with robust data points
- Proprietary API compatible with Node.js, Ruby, PHP, and Python
- Seamless email list uploads
Pricing
Voila Norbert offers four subscription plans, including Valet at $49 per month; Butler at $99 per month; Advisor at $249 per month, and Counselor at $499 per month. Email verification and enrichment services are charged separately and do not require an active subscription.
What I Like / Dislike About Voila Norbert
Voila Norbert excels at prospecting and sales outreach allowing users to boost their leads in record time. API integrations this platform offers are also exceptional, allowing you to use the platform on various browsers and software.
The additional charges for email verification can be considered drawbacks. You’ll need to pay extra whenever you want to verify or ‘enrich’ a chosen amount of emails.
Who Is This For?
Voila Norbert is best suited for businesses that are searching for a quality email scraping program. Its Valet and Butler packages are remarkably affordable and perfect for entrepreneurs and SMBs.
9. Overloop
Overview
If you’ve used the Overloop platform and are confused with its new name and interface, it’s the same brand as Prospect.io with a repolished website and features.
At its core, Overloop encompasses comprehensive CRM tools, cold emailing features, and a streamlined email finder. The combination of these apps and solutions yields everything a business may need to scale its marketing campaigns and sales acquisition efforts.
The core feature of Overloop’s cold emailing suite is an automated email outreach tool. It envelops email scheduling, follow ups, tracking, and personalization, as well as a multitude of well-designed templates.
The entire platform is streamlined and easy to use; the same can be said about the cold outreach UI dashboard, which can be accessed from a browser, or from the app itself.
In addition to cold emailing and email searching tools, Overloop also offers a variety of other functions, including live chats, conversation inbox, reporting, pipelines, and numerous other CRM features.
Key Features
- Fully automated cold email outreach
- LinkedIn extensions
- Email Finder and Email Syncing
- Dozens of templates
- Email attachments
- Out-of-office management
Pricing
Prospect.io offers three subscription plans, including Lite at €39 per month; Standard at €79 per month, and Advanced at €129 per month.
What I Like / Dislike About Overloop
Overloop offers an all-around solution to nearly all cold emailing, prospecting, and CRM needs of small and mid-sized businesses. Its versatility is virtually unbeatable.
The Lite plan is limited to three supported users, which isn’t as much of a problem as the fact that adding more users costs an extra €39 and €49 for Standard and Advanced plans respectively.
Who Is This For?
I would mainly recommend Overloop to SMB owners and entrepreneurs that want to automate their cold emailing at a low cost.
10. ContactOut
Overview
ContactOut is an incredibly easy-to-use email finder for recruitment or sales outreach. Its Chrome plugin allows you to easily find the contact information of most LinkedIn users. While most cold email software simply provides the contact’s work email, ContactOut provides work emails, personal emails, other contacts, and mobile numbers so you can have every possibility of contacting your target.
Depending on the plan you choose, ContactOut will work on standard LinkedIn, Recruiter Lite, and sales navigator. What’s more, they offer an array of integration options such as Salesforce, Zapier, Lever, Greenhouse, and more. This allows you to share the contact data you’ve collected with ContactOut directly to your CRM or ATS.
Key Features
- Search portal allows you to define who you’re looking for
- Find contact information in bulk using their data enrichment feature
- Integrations with CRMs, ATSs, and other useful tools
- Ability to retrieve mobile numbers
- Easy to use Chrome extension
- Add notes and save contacts to specific folders directly within the ContactOut platform
Pricing
ContactOut offers 3 paid plans, one free plan and the option for a “team” plan with custom pricing. Each plan’s details are as follows:
- Free plan provides 40 contacts/month – $0
- Personal plan provides 1,200 contact/year – $29/month
- Professional plan provide 3,600 contacts/year – $99/month
- Recruiter plan provide 7,200 contacts/year – $199/month
What I Like / Dislike About ContactOut
I really enjoy the fact that you can upload a large list of LinkedIn URLs and get a CSV of each contact’s email, phone and profile stats. Furthermore, their Chrome extension is super easy to use and provides accurate data the majority of the time.
Where ContactOut falls a bit short is the number of contacts they provide in each plan. The paid plans are charged on a monthly basis however the contact credits are yearly amounts. For a bit more money, other platforms provide a similar number of credits on a monthly basis as opposed to yearly.
Who Is This For?
ContactOut is great whether you want to upload a list of LinkedIn profiles and quickly receive contact data for each or just want to use their Chrome extension and find contacts one by one.
Although the contact credits are based on a yearly timeframe, this may be a positive for some who need to do a lot of outreach one month but the next month they need to take a break from outreach altogether.
Wrapping up
The best cold email software & outreach tools are ones that can cater to the needs of your company.
For small businesses, that’s a platform that gets the job done without charging you a fortune; for mid-sized businesses, that should be a tool that can help you achieve consistent results and scale. For larger enterprises, the best cold email software outreach tool needs to be quick, reliable, and superiorly efficient.
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