You might not know it, but your site is constantly being scanned by search engines looking for pages that are relevant to what people are searching for. If you want to make sure your website listings show up at the best possible rank in searches, then an SEO audit is a must.
The best way to do this? Use one of these 13 best SEO audit tools. These tools will scan your site and tell you about any technical or SEO errors that could be holding you back from reaching the top spots on Google rankings. And they can even help guide you through fixing them so you don’t have to spend hours trying different things out on your own.
In this blog post, we will review 13 of the best tools on the market. We will rate each tool based on its features, ease of use, and price. So whether you are a small business owner or an SEO expert, you will be able to find the right tool for your needs!
Take advantage of these best SEO audit tools today!
Want to jump straight to my top picks? Here are my top 5 favorite SEO audit tools below:
What Are the Best SEO Audit Tools?
So which are the best SEO audit tools? Read on as we explore the best audit tools on the market.
1. SEMrush Site Audit
Verdict: Best Overall
SEMrush is an all-in-one SEO platform that allows you to do everything from finding new keywords, to competitor research, to social media marketing, and so much more. They also provide an SEO audit tool that will help you to identify and eliminate technical SEO issues, boost the speed and performance of your website, and improve your Google rankings.
SEMrush’s tool scans for over 130 technical and SEO mistakes so that you can get a complete overview of how your site looks in Google’s eyes.
- Provides detailed reports about your site’s crawlability health.
- Identifies issues with your site’s performance.
- On-page SEO checker that lets you collect recommendations that help you to boost your site’s SEO.
- Access internal linking reports that identify issues.
- Scans for over 130 technical and SEO mistakes.
- Compare previous crawls and SEO reports to see how you’re improving over time.
SEMrush’s Site Audit features are included when you purchase a subscription to their main product. They offer three different packages with separate pricing:
- Pro – this package is for $119.95 per month and it’s a perfect fit for individuals that are new to marketing and small in-house teams.
- Guru – this package is for $229.95 per month and it’s perfect for marketing consultants, SMEs, and growing businesses.
- Business – this package is for $449.95 and it’s a perfect fit for larger enterprises and agencies.
What I Like / Dislike About SEMrush
- Offers access to a ton of information over and above just their site audit features.
- Scans for 130+ mistakes.
- SEMrush conveniently categorizes the issues they find by severity so you can fix the worse ones first.
- Access to a 7-day free trial
- Pricing is on the higher side if you only want access to the site audit features.
SEMrush Site Audit is good for marketing newbies, large agencies, and small agencies. You can also try out the free trial account and get a feel for how it works.
2. Raven Site Auditor
Raven is an SEO platform that’s great for agencies and businesses that want to white-label their product. Raven has their “classic” and “reimagined” versions of the platform with the latter being much more comprehensive and offering users a ton more data.
The Raven SEO audit tool carries out an in-depth analysis of your website and identifies all of the desktop and mobile SEO issues that are negatively affecting your rankings on search engines like Google and Bing. It provides a detailed report with your site health score. The report includes all the on-page technical site problems arranged by order of severity.
- Actionable, easy-to-follow suggestions to make your website better.
- Easily share audit reports with clients or other team members.
- Track your audit progress as you progress.
- Helps you to integrate audit KPIs into a marketing report.
- Schedule audits and customize them with advanced settings.
- Use the auditor tool on any device.
Raven offers five different packages (the following are all based on their yearly pricing plan):
- Small Biz at $39/month with a maximum of two users.
- Start at $79/month with a maximum of four users
- Grow at $139/month with a maximum of eight users
- Thrive at $249/month with a maximum of 20 users
- Lead at $399/month with a maximum of 40 users
You also have the option to try any of these packages for free.
What I Like / Dislike About Raven
- Presents SEO suggestions in an easy to work through way.
- You can integrate audit KPIs into a report which is great for clients.
- Competitive pricing.
- Access to a 7-day free trial.
- The dashboard isn’t as intuitive as other platforms.
- Doesn’t offer as much data as other platforms.
Raven is optimized perfectly for both big and small agencies, in-house marketers, media companies, and freelancers. You can try out the 7-day free trial to find out how the tool works.
3. Ahrefs Site Audit
Verdict: Best Additional SEO Features
The site audit tool by Ahrefs is another great option when it comes to improving the performance of your website and finding existing SEO issues. Even if you are new to SEO, this SEO audit tool makes it easy to understand what you need to fix.
The Ahrefs SEO audit tool will give you in-depth SEO reports, allow you to perform advanced filtering, and suggest viable solutions to the problems that affect your web pages.
- Checks for 100+ pre-defined SEO issues.
- Connect Google Search Console and Google Analytics to see your performance directly in Ahrefs.
- Provides an overall SEO health score.
- Identifies all possible SEO issues and gives suggestions on how to fix them.
- Helps to boost the speed of your website.
- Gives you the power to manipulate your data in any way you see fit.
- Cloud-based so there is no software to install.
- Automatically set pre-defined times for Ahrefs to scan your site.
Ahrefs offers some of its SEO tools for free but offers limited functionality. They also have a paid version which has a starting price of $99/month. Packages include:
A 7-day trial is also available for $7.
What I Like / Dislike About Ahrefs
- Well designed layout and easy to determine where your most important SEO issues are.
- Very advanced filtering options if you need to drill down into the data.
- Ahrefs’ full platform is one of the most used and comprehensive SEO tools on the market.
- Checks for 100+ SEO issues but some platforms check for even more.
- Can get expensive fast.
- 7-day trial costs $7. Although cheap, not free.
The SEO audit tool by Ahref is suitable for both big and small agencies and freelancers. You can also try out their affordable 7-day trial to get a feel for the tool.
Verdict: Best for Enterprises
DeepCrawl is a technical end-to-end SEO platform that gives you access to all the tools you need to grow your website. It helps you to identify growth opportunities and prevent errors that may lead to a loss in revenue.
DeepCrawl offers two main platforms:
- SEO Analytics Hub: Helps increase your performance in SERPs by providing top-tier technical SEO analytics and insights.
- SEO Automation Hub: SEO testing suite that helps ensure your code is SEO friendly and error-free to reduce the risk of being penalized in the SERPs, resulting in a reduction in revenue.
DeepCrawl allows you to integrate with multiple tools and you can even create custom apps to make the most out of DeepCrawl’s features. DeepCrawl is a favorite among leading enterprise brands like Adobe, Canva, Twitch, and many others.
- Crawl millions of URLs.
- Analyze hundreds of SEO metrics.
- Further enrich reports with Google Search Console integration.
- Easily export your date.
- 207 automated SEO QA tests.
- Integrate directly into your CI/CD pipeline.
- Prevent code from impacting your SEO efforts.
- DeepCrawl’s support team is made up of the world’s best tech SEOs.
DeepCrawl’s pricing isn’t publicly available on their website. You need to fill out a form to get Deepcrawl’s official pricing for your specific needs.
What I Like / Dislike About DeepCrawl
- A powerful platform that’s able to handle the SEO auditing needs of large enterprises.
- Professional and knowledgeable support team.
- An innovative platform that can check your code for SEO errors before it gets pushed live.
- Not ideal if you are a freelancer or a small team.
- No transparent pricing or free trial.
Deepcrawl is best for larger businesses and enterprises that need a robust platform to monitor and grow their SEO needs.
Verdict: Best for Large Websites
With Oncrawl, you can make smarter SEO decisions. Their platform offers two products suites that both help with improving your or your client’s website’s SEO, these include:
- Oncrawl Insights: Analyze your website like Google does and gather valuable insights including 600+ indicators that can help you determine what to improve.
- Oncrawl Genius: Connect with business intelligence solutions and use the power of automation in order to make better data-based decisions.
Oncrawl helps you to boost rankings and increase traffic to your websites no matter how complex your website is. More than 1000 companies trust Oncrawl to support all their SEO efforts including names like Vistaprint, Rakuten, Forbes, and many more.
- Content analysis.
- Google Search Console cross-data analysis.
- Rank tracking.
- Helps you to create reports and increase traffic to your website.
- Seo reporting and technical SEO tool.
- Keyword research tools.
- Helps with digital marketing by boosting traffic to your website and increasing revenue.
- SEO crawler to help you understand how search bots view your website.
Oncrawl offers a 14-day free trial and the cherry on top is that you don’t need to link a credit card to access it. Oncrawl offers three packages which are:
- Explorer at $69 per month
- Business at $249 per month
- Infinite and beyond which is designed for large SEO agencies and enterprise websites. Prices are tailored according to needs.
What I Like / Dislike About Oncrawl
- Intelligently integrate Oncrawl with business intelligence solutions to make better data-driven decisions.
- Offers a fairly competitive “Explorer” plan at $69/month.
- Offers a 14-day free trial so you can test out the platform.
- Not ideal the most ideal solution if you are a freelancer or a small team – seems to be more geared towards enterprises.
- Oncrawl specializes in technical SEO therefore if you’re looking for a tool that is an all-in-one solution to SEO this likely isn’t the one.
Oncrawl is a perfect fit for consultants, large SEO agencies, and enterprise websites. You can take advantage of the free trial and check out the SEO tool.
ContentKing is a great tool for keeping your website in tip-top shape. With its vast amount of data, it’s no wonder why it made it to our list of best SEO audit tools. Whether you’re an SEO expert or a novice, this SEO audit tool provides unparalleled insights into your site’s health, allowing you to quickly and easily identify changes, issues, or trends before they become problems.
Best of all, ContentKing keeps track of your website 24/7, so that no matter what time of day it is or where you are in the world, you can stay on top of any issues that arise. With its fast performance and sleek design, ContentKing is a great option for anyone looking to perform an in-depth SEO audit.
- Cloud-based SEO tool which means that you can access your data from anywhere in the world.
- Rank tracking.
- Pulls data directly from Google Search Console to make it easier to work with in ContentKing.
- Actionable insights and tasks.
- Continuous monitoring of your website.
- Suggests solutions to fix problems.
- Helps you generate more traffic for your website.
ContentKing offers a free trial and you don’t need a credit card to try it out. Prices are based on the number of pages your website has however start at the following prices or 1,000 pages.
- Basic at $39 per month
- Standard at $149 per month
- Pro at $279 per month
- Enterprise starting at $1,189 per month
What I Like / Dislike About ContentKing
- Offers a free 14-day trial so you can get a good idea of if the platform will work for you.
- Keeps track of your website 24/7.
- The UI is sleek, well-designed, and easy to navigate.
- The dashboard may be a bit overwhelming if you’re new to SEO audit tools and have lots of warnings/issues.
- Somewhat lacking in certain things it can check for.
ContentKing is perfect for freelancers and both big and small agencies. Take advantage of the 14-day free trial and test out their platform today.
7. Screaming Frog
The Screaming Frog SEO Spider is a desktop program you can install on Windows, Mac, or Linux which crawls websites’ links, images, CSS, script, and apps from an SEO perspective. The purpose of the program is to help identify common onsite SEO issues such as broken links, missing alt text, duplicate content, and incorrect redirects which may be negatively impacting your search rankings.
The data it provides can also be exported into Excel spreadsheets, so you can further analyze the collected information and use it to improve your website’s SEO. This SEO audit tool can be used to crawl both small and large websites which makes it valuable whether you’re a freelancer or an enterprise.
If you’re serious about improving your website’s search rankings, the Screaming Frog SEO Spider is a valuable tool that can help you achieve that goal.
- Discover duplicate content.
- Analyze page titles and meta data.
- Extract data.
- Find broken links.
- Generate XML sitemaps.
- Review robots and directives.
- Visualize site architecture.
Screaming Frog offers both a free tool and a paid tool with premium features. The free version lets you crawl a maximum of 500 URLs and the paid version is unlimited at £149 per year.
What I Like / Dislike About Screaming Frog
- The SEO audit tool is incredibly granular and great for exporting lots of data.
- Offers a free version with limited functionality.
- The data it provides can be exported into Excel spreadsheets for further analysis.
- The Screaming Frog SEO Spider is a desktop program which means it can only be used on one computer.
- It can be difficult to interpret the data provided by the program.
Screaming Frog is perfect for freelancers and agencies. Take advantage of the free version and start crawling.
If you’re looking for a fast and easy way to get a comprehensive report on your website’s SEO, then look no further than SEOmator. This intuitive and user-friendly tool crawls your entire website, evaluating everything from your internal links to your page speed and mobile usability.
And thanks to its white-label capabilities, you can use SEOmator to generate SEO reports for your clients that are both high-quality and professional.
SEOmator is the perfect tool for getting accurate and up-to-date information about the state of your website.
- Website crawler.
- Domain comparison.
- Embedded SEO audit tool widget.
- White-label reports.
- Helps with rank tracking and also helps you to increase traffic to your website.
SEOmator has a pay-as-you-go plan where you pay $5 for one project. Their plans have a 30-day money-back guarantee.
Packages and prices:
- Small business – $19/month
- Professional – $49/month
- Unlimited – $179/month
What I Like / Dislike About SEOmator
- SEOmator is a comprehensive tool that crawls your entire website, evaluating everything from your internal links to your page speed and mobile usability.
- They provide a free 7-day trial.
- SEOmator’s white-label capabilities allow you to generate SEO reports for your clients that are both high-quality and professional.
- While it’s comprehensive, Seomator may be more information than some users need, which can make it difficult to get the exact data you’re looking for.
- Some users say customer support is lacking.
SEOmator is perfect for SEO professionals, freelancers, and agencies. You can also take advantage of the free trial and get started.
When it comes to creating high-quality content that can help you rank higher on Google and attract more visitors to your website, many people turn to AI-powered tools like Surfer. Surfer is one of my favorite easy-to-use best SEO audit tools that helps you to generate content plans for any domain with just a couple of clicks.
In addition, its built-in AI engine ensures that your content is expertly optimized for SEO and packed full of the keywords and phrases that matter most. So if you want to harness the full power of artificial intelligence and achieve higher search rankings in no time, give Surfer a try.
- Helps you to boost rankings on Google.
- NLP- based algorithms.
- Helps you to generate a flawless content strategy.
- Helps you to build articles in just a matter of minutes.
- Helps you with content suggestions that boost rankings.
- Provides full content audit.
- Connects to Google Search Console for additional insights.
- Keywords in Chrome.
- Publish on WordPress in a matter of minutes.
Surfer offers three packages which are:
- Basic- $49 per month with a maximum of 20 audits per month
- Pro- $99 per month with a maximum of 60 audits per month
- Business- $199 per month with a maximum of 140 audits per month
All packages have a 7-day money-back guarantee. All plans include a SERP analyzer and content planner.
What I Like / Dislike About Surfer
- Surfer is easy to use and helps you to generate content plans quickly.
- The AI engine ensures that your content is expertly optimized for SEO.
- Packed with keywords and phrases that matter most for SEO.
- Pricing can get expensive fast if you generate a lot of content.
Surfer is perfect for individual freelancers, both small and big agencies, and businesses.
SpyFu is a comprehensive SEO and marketing toolkit designed to help businesses of all sizes improve their search rankings and boost their online presence. Whether you’re looking to perform thorough keyword research, analyze your competitors’ PPC campaigns, or track your website’s performance over time, SpyFu has you covered.
Its intuitive analytics dashboard provides instant access to important metrics like organic rankings and traffic trends. SpyFU also helps you to understand what your competitors are doing by exposing their search marketing formula.
So if you’re looking to take your online marketing efforts to the next level, consider trying SpyFu.
- Competitor analysis.
- Backlink research.
- Keyword research and keyword projects.
- SERP analysis.
- Monitor PPC competitors.
- White-label capabilities.
SpyFU has packages that start at the affordable price of only $9 per month.
- The Basic plan at $39 per month or $33 when paid annually
- The Professional plan at $79 per month or $58 when billed annually
What I Like / Dislike About SpyFu
- Its intuitive analytics dashboard provides instant access to important metrics.
- SpyFu helps you to understand what your competitors are doing by exposing their search marketing formula.
- Affordable monthly and yearly plans.
- The data on some niche markets can be limited.
- Sometimes the predicted PPC spend and organic traffic numbers aren’t accurate.
SpyFU is perfect for freelancers, teams, and agencies. You can take advantage of the limited-time offer of $9 for the basic plan.
11. SE Ranking
SE Ranking is a comprehensive SEO audit tool that helps you track your rankings, monitor your competitors, and spot technical errors on your website. They offer solutions for entrepreneurs, small businesses, agencies, and enterprises.
With SERanking, you can easily see where your website ranks in the SERPs for specific keywords and phrases. You can also get detailed information about your competitors’ websites, including their traffic statistics, backlink profiles, and more.
In addition, SERanking can help you identify technical errors on your website that could be hurting your rankings.
- Highly accurate keyword rank tracking.
- SEO competitive research.
- In-depth website SEO audit tool.
- Backlink checking and monitoring.
- Keyword research tools.
SE Ranking offers a 14-day free trial that you can sign up for with minimal hassle. It offers three packages which are:
- Essential at $31.17 per month
- Pro at $71.17 per month
- Business at $151.17 per month
What I Like / Dislike About SE Ranking
- Offers a free trial.
- Tracks rankings, monitors competitors, and spots technical errors.
- Solutions for entrepreneurs, small businesses, agencies, and enterprises.
- Quickly gets expensive if you want to track the ranking of lots of keywords.
- Some users mention that customer support is slow to respond.
SE Ranking is perfect for business owners, agencies, and SEO specialists. You can take advantage of the 14-day free trial and start optimizing your content.
12. SEO Site Checkup
When it comes to search engine optimization, most people feel like it’s something that is complicated and out of their reach. However, SEO Site Checkup aims to make SEO easy for everyone.
Search engines use algorithms to determine which websites should appear in the top results, and those algorithms take many factors into account. SEO Site Checkup aims to make the process of optimizing a website easy and straightforward.
They offer tools for analysis and monitoring, helping users to identify areas where they can improve their SEO. In addition, they provide resources and tutorials to explain how SEO works and how to make the most of their tools. As a result, Site Checkup is a valuable resource for anyone looking to improve their website’s ranking in search engines.
- Provides professional SEO monitoring tools.
- Competitor analysis.
- Save time by quickly creating editable SEO reports for your clients.
- Helps you to boost rankings in the SERPs.
- Check your website’s backlinks.
- Create automated checkups.
Plans start at an affordable price of $29.95 per month and there is a 14-day free trial that you can cancel at any time.
What I Like / Dislike About SEO Site Checkup
- SEO Site Checkup makes SEO easy for everyone.
- Offers tools for complete website analysis and monitoring.
- Provides resources and tutorials for how to make the most of their tools.
- They provide a wide range of free tools as well.
- The number of monitored keywords you get with each plan is rather low.
- Lacks in terms of features offered by other similar tools.
SEO Site checkup is suitable for both big and small agencies and freelancers. You also have access to a 14-day free trial that you can cancel at any time.
Woorank is an SEO tool that enables users to quickly and easily analyze their websites for potential SEO issues. This tool crawls through thousands of web pages, evaluating everything from page titles and meta descriptions to site structure and internal links.
It then uses this information to identify possible areas where your website might need improvement. Whether you’re looking to implement more effective on-page optimization or want to improve your off-page link-building strategy, Woorank can help you identify the key areas of your website that need attention.
- Organize your data.
- Prioritize your work.
- Fresh site crawls daily.
- Understand how Google views your site.
- Understand technical jargon with tooltip helpers.
- Download site crawl results so you can further analyze them in CSV format.
Woorank has a 14-day free trial that you can take advantage of.
Packages offered and prices:
- Pro- $79.99 per month or $53.25 when billed yearly
- Premium- $199.99 per month or $133.25 when billed yearly
- Enterprise- this package is for teams and the price is tailored to your needs.
What I Like / Dislike About Woorank
- Woorank is simple and easy to use
- Good for generating white-label reports.
- Woorank provides great support.
- The tool can be expensive for small businesses and freelancers.
- Doesn’t provide as much data as other SEO audit tools.
Woorank is a good fit for medium-sized businesses and big agencies or teams. You can take advantage of the free trial and try it out.
What Is an SEO Audit Tool and Why Do You Need One
An SEO audit is the process of evaluating a website for its search engine optimization (SEO) potential. This evaluation is done in order to improve the site’s rank in search engine results pages (SERPs).
There are many reasons why you might need an SEO audit. Maybe you’ve noticed that your website traffic has been decreasing and you want to find out why. Or maybe you’re planning to launch a new website and you want to make sure it’s set up for success from the start.
No matter what your reason, an SEO audit using one of the best SEO audit tools can help you identify areas where your website could be improved.
Tips for Optimizing Your Website’s Content
Once you’ve completed your SEO audit with one of our SEO audit tools mentioned above, it’s time to start optimizing your website’s content. Here are a few tips to get you started:
- Make sure your content is relevant to what people are searching for
- Write in a clear, concise style that is easy to understand.
- Use keyword-rich titles and descriptions to help improve your rank in SERPs.
- Optimize your images for search bots by adding keywords and captions.
- Keep your website updated with the latest news and trends in your industry.
- Share your content on social media platforms to increase exposure.
- Monitor your website’s analytics to track how well your content is performing.
The best way to improve your website’s SEO is to continuously test and experiment with different strategies. Keep track of what works and what doesn’t, and make changes as needed. The more effort you put into optimizing your content, the better results you will see!
Additional Resources to Help You With Your SEO Efforts
If you’re looking for more resources to help you with your SEO efforts, here are a few of our favorites:
- Google’s Webmaster Guidelines – This guide provides information on how to optimize your website for Google search results
- Moz’s SEO Learning Center – This center offers dozens of articles and tutorials on all aspects of SEO
- The Yoast SEO Plugin – This plugin helps you optimize your content for better search engine visibility
- Google Analytics – This tool provides detailed information on how your website is performing, including traffic sources and engagement metrics
- Hootsuite Insights – This tool offers insights into how people are using social media to discover and share content online.
Best SEO Audit Tools FAQ
Which Is the Best Paid Tool for SEO Audits?
In my opinion, one of the best paid SEO audit tools is SEMrush. SEMrush offers a wide variety of price ranges from $119.95 a month to $449.95 a month.
SEMrush Best Feature:
1. Provides reports about your site’s crawlability
2. Includes backlink analysis and advanced competitive research.
3. Helps you with keyword research to boost SEO
If you are someone who doesn’t have much experience with SEO, I would recommend starting out with their beginner plan which allows limited crawl data so you can avoid being overwhelmed early on.
Can I Get a Quality SEO Audit for Free?
There are many quality SEO audit tools available for free, but not all of them provide the same features or level of detail. It’s important to do your research before choosing a tool to ensure that it meets your needs.
Some of the best free SEO audit tools include Google’s Webmaster Guidelines, Moz’s SEO Learning Center, and the Yoast SEO Plugin. These tools offer basic information on how to optimize your website for better search engine visibility.
If you’re looking for more advanced features, you may need to pay for a tool with a higher level of detail. However, there are many affordable options available, so there’s no need to spend a fortune on an SEO audit!
How Do You Perform an SEO Audit?
If you want to perform your own SEO audit manually you will have to check your site for things like the following:
1. Look for any major errors, broken links, or 404 pages to fix
2. Check all copy on the site to make sure it’s optimized for search
3. Run basic keyword research so you can find out what people are searching for online
4. Evaluate social media channels and other digital marketing efforts
5. Make sure your website lives up to Google’s quality guidelines, including their Best Practices Guide
6. Make changes as needed. The more effort you put into optimizing your content for search engines, the better your site will rank in results.
There are many more steps you’ll need to take to perform a complete SEO audit for your website however to make things easier and more complete we recommend using one of the best SEO audit tools mentioned in this list.
What Is Technical SEO Audit?
A technical SEO audit is basically a search engine optimization that ensures that your site complies with the technical guidelines for which Search Engines are looking. The process includes clearing any errors, making use of internal and external links, utilizing keyword phrases in the appropriate places, making sure to have quality site content, among many other objectives.
A few benefits include maintaining a better ranking on SERPs for longer periods of time as well as increasing traffic flow. Best of all, this process does not cost anything!
Is an SEO Audit Worth It?
An SEO audit can be a valuable tool for identifying ways to improve your website’s rank in search engine results pages (SERPs). However, it’s important to remember that there is no one-size-fits-all solution when it comes to SEO. What works for one website may not work for another.
That said, an SEO audit can be a great way to get started on your journey to better search engine visibility.
If you are looking for a way to make your website more search engine friendly, performing an SEO audit with one of the best SEO audit tools on this list can help. These tools can all be used in various ways and each has its own set of strengths.
I hope this list has been helpful to you. If so, I’d love to hear which SEO audit tool is your favorite and why!