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How to Make Money on Shopify: 8 Proven Strategies

Written by Cody

Updated: Apr 25, 2022

Are you looking for ways to make money on Shopify? If so, you’re in luck! In this blog post, we will discuss 8 different strategies that you can use to start generating revenue with your e-commerce store. Whether you are just starting out or you have been selling products online for a while, these strategies will help you increase your profits and take your business to the next level.

Let’s get started!

8 Strategies for How to Make Money on Shopify

Making money on Shopify can seem like a daunting task, but it doesn’t have to be. Below I’ve listed 8 different strategies that you can use to start generating revenue with a Shopify store.

1. Sell Products That You Create Yourself 

Selling products that you create yourself is a great way to stand out from the crowd, and it can help you build a strong connection with your customers. When you sell products that you’re passionate about, it shows in your product descriptions and in the way you promote your items.

Your customers can sense your excitement and will be more likely to shop with you again in the future.

There are many benefits to selling products that you create yourself. For one, you have complete control over the quality of your product. You can also customize your products to meet the specific needs of your customers.

In addition, selling products that you create yourself can be a great way to build rapport with your customers and establish yourself as an expert in your field. Of course, selling products that you create yourself also requires a significant investment of time and money. But if you’re willing to put in the work, selling products that you create yourself can be a very rewarding experience.

2. Dropship Products From a Supplier 

Dropshipping is a type of business model in which e-commerce entrepreneurs sell products without having to carry any inventory. When a store owner receives an order from a customer, they simply contact the supplier, who will then ship the products directly to the customer’s door.

Dropshipping is a great way to start an online business with very little up-front investment, and it’s also relatively low risk. This is actually how I started my journey into e-commerce.

However, there are a few potential downsides to dropshipping that entrepreneurs should be aware of before getting started. First, because you don’t carry any inventory, you have no control over the quality of the products that you’re selling. This can be a major issue if you get a bad batch of products from your supplier, or if your customers are unhappy with what they receive.

Additionally, dropshipping can be a bit more complicated and time-consuming than other types of e-commerce businesses, as there is usually more communication and coordination required between you and your supplier.

But if you’re willing to put in the work, dropshipping can be a great way to build a successful online business through Shopify.

3. Sell Digital Products 

More and more people are buying and selling digital products, from e-books to online courses. If you have a skill or knowledge that you think others would benefit from, then selling digital products can be a great way to earn extra income.

The best thing about digital products is that they can be sold over and over again, meaning that you can continue to earn money from them long after they have been created. And with platforms like Shopify, it has never been easier to sell digital products. There are even a few apps you can use like Downloadable Digital Assets to make the digital product delivery process even smoother.

So if you’re looking for a creative and easy way to make some extra money with Shopify, then consider selling digital products.

4. Create a Custom Shopify Theme

While Shopify does offer a number of pre-made themes, many businesses choose to create a custom theme that reflects their brand identity.

This can be a great way to generate extra income, as businesses are often willing to pay handsomely for a well-designed custom Shopify theme. Plus, creating a custom Shopify theme can be a fun and rewarding project in its own right.

If you have experience with web design and development, then creating a custom Shopify theme may be a great way to earn some extra income.

5. Use Shopify to Power a Subscription-Based Business

In today’s economy, starting a subscription-based business can be a great way to ensure a steady stream of income. Not only do customers appreciate the convenience of having their products delivered on a regular basis, but businesses can benefit from the predictable cash flow that subscriptions provide.

Of course, starting a subscription service requires careful planning and execution. In order to succeed, you’ll need to choose the right product or service, build a process for fulfilling orders efficiently, and create a system for handling customer billing and payments – which is straightforward to do with Shopify and a service like Recharge.

With the right approach, a subscription-based business can be a profitable and rewarding endeavor.

6. Promote Shopify as an Affiliate

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Affiliates can range from single individuals to entire companies. If you have a knack for social media, web design, or SEO, then promoting Shopify as an affiliate could be a great way to earn some extra income.

By becoming an affiliate, you could receive commissions on any sales that you generate. Plus, as Shopify is a well-established platform with a strong reputation, promoting it as an affiliate could help you to build up your own brand and reputation as you’ll be included in the Shopify Partner Program.

So if you’re looking for a way to earn some extra income, then consider becoming a Shopify affiliate.

7. Offer Consulting or Coaching Services 

Shopify store owners often struggle with marketing, knowing which products to stock, and how to scale their business. As a Shopify consultant or coach, you could help these entrepreneurs overcome these challenges and achieve success.

Marketing consulting services could include developing a social media strategy, designing promotional campaigns, and analyzing customer data. Product consulting services could involve researching trends, sourcing suppliers, and negotiating prices. And business coaching services could cover topics such as goal setting, time management, and delegating tasks.

By offering your expertise to Shopify store owners, you could help them overcome the challenges of running a successful business.

8. Build and Sell Apps on the Shopify App Store 

The Shopify App Store is a platform where developers can create and sell apps that extend the functionality of Shopify stores. There are over 6,000 apps available on the store, ranging from accounting and marketing to shipping and product customization.

Developers can choose to either earn revenue through subscription fees or one-time purchases. In addition, they can also offer their apps for free and charge for optional in-app purchases. For developers looking to build and sell apps, the Shopify App Store offers a great opportunity to reach a large audience of potential customers.

In addition, the store provides developers with tools and resources to help them succeed. For example, app developers have access to Shopify’s APIs to extend the functionality of their own apps. As a result, the Shopify App Store is a powerful platform for developers looking to build and sell apps.

Why Shopify Is a Great Platform for Online Businesses

When it comes to setting up an online store, Shopify is one of the most popular platforms around. And it’s not hard to see why. Shopify is easy to use, even for those with no prior experience in web design or development. Plus, it offers a wide range of features and plugins to give businesses the flexibility they need to create a truly unique online store.

Shopify is also highly scalable, so businesses can start small and grow their store as their business expands. And with 24/7 support available, businesses can always get help when they need it. So if you’re looking for a platform to help you set up an online store, Shopify is definitely worth considering.

How to Promote Your Shopify Store?

When it comes to promoting your Shopify store, there are a number of different strategies you can use to reach your target audience. One of the most effective ways to promote your store is through social media.

By creating engaging content and using relevant hashtags, you can reach a large number of potential customers who might be interested in what you have to offer. You can also use paid advertising on social media platforms to reach an even wider audience.

Another great way to promote your Shopify store is through search engine optimization. By optimizing your website for relevant keywords, you can make sure that your store appears as one of the top results when potential customers are searching for products or services like yours. If you already have a blog in place on your Shopify store, consider running an SEO audit to see where you might be able to improve.

Finally, don’t forget to use email marketing to follow up with existing customers and promote new products to them. Use an email marketing provider like Klaviyo or Flodesk to achieve this.

By using a combination of these promotion strategies, you can improve your chances that your Shopify store gets the attention it deserves.

Which Shopify Theme Should You Use as a Beginner?

Debutify is the best Shopify theme for beginners. It is lightweight, fast loading, and easy to use. Debutify comes with a built-in home page builder that makes it easy to create a professional-looking home page without any coding skills.

In addition, Debutify includes a number of pre-designed pages that can be easily customized to match your brand. Debutify also offers a wide range of features that can be easily accessed from the intuitive theme settings panel. Overall, Debutify is the perfect choice for anyone looking for an easy-to-use, feature-rich Shopify theme.


These are just a few of the ways that you can make money on Shopify. By experimenting with different strategies and finding what works best for your business, you can start generating a healthy stream of income from your Shopify store. What have you found to be most successful for making money on Shopify?

About Cody
I teach others how to start and run online businesses. From scaling a 7-figure e-commerce brand to ranking #1 on Google for various keywords, I can help you do the same.

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