The feeling most people have when they take a perfect picture is irreplaceable. You can’t wait to show it to your friends, but then it hits you – a perfect photo needs a perfect caption. You’d be surprised how many people hit writer’s block in such cases, especially after using every single quote about philosophy and lifestyle available on Google.
To help you bypass writer’s block and any similar scenarios, I want to recommend to you some of the best Instagram caption generator apps that are available on the current market.
What Are the Best Instagram Caption Generator Tools?
Most of these Instagram caption generator tools are also AI writing software solutions so you can use them for much more than just caption generators. That being said, let’s get into what I believe are the 9 best Instagram caption generators of 2022.
Copy.ai is an AI-powered content generator. Whether you need captions for your Instagram or want to tell a much broader, deeper story, you can use this smart technology to even write comments, replies, and anything that has to do with written content.
The way this tool works is quite simple. You will receive a prompt form that will ask you what type of post you want to make (and what points you want to cover), which will basically “feed” AI with ideas to brainstorm over. You can also choose the tone you want your content to be in, such as formal, business, friendly, and such.
All you need to do is give Copy.ai a bit of context, and you will receive a full-fledged post. The result is fully editable, allowing you to change any part manually, or use the provided tools to polish it even further.
This tool features over 90 copywriting tools that can be leveraged to create content in more than 25 languages.
- Features over 90 copywriting tools
- Support for more than 25 languages
- AI-powered content creation
- Blog Wizard tool for Instagram celebrities with their own blogs
- Fully editable results
- Up to 5 employees/coworkers can use it
Copy.ai is priced based on how many words you want its AI to generate over a period of a month. The default pricing is $49 per month for 40,000 words, although your plan can include over 300,000 if you want to. A free version that covers up to 2,000 words is included with limited features.
What I Like / Dislike About Copy.ai
Copy.ai can be used for more than just great Instagram captions. It is capable of creating unique text-based content that you can use to enrich your entire Instagram account (or accounts). The free version is decent for aspiring social media influencers.
The downside of this tool is the word count limit. Once you select a package, you can’t go beyond the prescribed word limit (unless you upgrade your subscription).
Who Is This For?
Copy.ai is for all social media users that struggle to create written content by themselves. If you’re searching for a caption generator, the free version has everything you need. Should you want to build your content base beyond it, I recommend Copy.ai Pro (paid version).
Similar to Copy.ai, Jasper is an AI-powered content generator. Its use cases are pretty much identical while the system it operates on is a bit different.
To create Jasper’s artificial intelligence program, its founders have collaborated with numerous SEO and marketing experts, which essentially provided it with a “brain” of its own. You can use Jasper to create content in 25 languages or translate any provided content to any of the supported languages.
Utilizing advanced machine learning technology coupled with the thought input of some pretty brainy people, Jasper’s content is as enticing as it is unique 100% of the time.
- Supports 25 languages
- Over 50 copywriting tools
- Integrates with SurferSEO to generate optimized content
- Project management tools (folders, documents, favorites, etc.)
Jasper offers three subscription plans, all of which are priced based on how many words you want to generate monthly.
The lowest monthly word count for the Starter pack is 20,000 words, which costs $29 per month. The lowest monthly word count for the Boss Mode pack is 50,000, and it costs $59 per month. You can also subscribe to a custom plan by contacting Jasper’s sales department.
What I Like / Dislike About Jasper
Jasper is very easy to work with. The bulk of the process is fully automatized, so you only need to provide it with some context, and it will create sophisticated content for you in 25 different languages.
On the downside, it is slightly more expensive than Copy.io while serving relatively similar purposes.
Who Is This For?
Jasper is mainly used by marketers and social media managers, as the bulk of its database is comprised of “formal” thought patterns. It is an excellent choice for people that use Instagram to sell their products or services while being a good option for influencers that simply want more followers.
Hypotenuse is an AI-powered content creator platform comprised of several products, including Hypothenuse Blog Article Writer, Product Description Generator, and the Instagram Caption Generator. Since we’re mainly concerned with the latter, let me take you through how it works.
The Hypotenuse Instagram Caption Generator is very simple to use. You will be asked to describe the topic of your pos and enter the primary keyword. After that, simply click on the “Generate Captions” button, and you’re done.
Should you not be satisfied with the result, you can “re-generate” the content instantly. You can always perform edits on this content, customizing it to fit specific posts.
When Hypotenuse’s AI has made a caption that you like, mark it as done, and you can use it in any social media post.
- Supports over 20 languages
- Premier AI-powered content creation engine
- Blog article writer
- Can generate bulk product descriptions
- Creates captions for Google, Facebook, and Instagram posts
- Standard and custom AI models
Hypotenuse AI offers three pricing options, including Starter at $29 per month; Growth at $59 per month, and Enterprise with custom pricing. Contact Hypotenuse’s sales department to request a demo or to create your custom plan.
What I Like / Dislike About Hypotenuse AI
Hypotenuse’s AI is very sophisticated. You can create original, exciting captions for your social media channels in seconds with it. If you’re using the Enterprise package, you will also benefit from custom AI models.
As someone that’s searching for Instagram caption generator apps, it may be considered a downside that you’ll have to pay for the blog article writer and product description generator features as well.
Who Is This For?
Hyptohenuse AI is ideal for social media marketing agencies and influencers with thousands of followers. In other words, it’s perfect for people that want to improve their social media presence and enrich their blogs/websites with improved content.
Anyword is marketed as an AI content generator that delivers “predictable results”. What separates it from other content generators in this review is its Predictive Performance Score system, which will essentially rank different variations of your content based on your target audiences.
By utilizing its powerful demographic-based analytic tools, you can create Instagram captions that will resonate with different groups of your followers. Whether you are selling products on social media, trying to push an innovative product/solution, or you are seeking popularity for the sake of popularity, Anyword can help you achieve all of these and more.
You can feed Anyword information about the audiences you aim to target, just like you would provide context for Jasper’s or Copy.io’s brainstorming sessions.
- Ad copy generator
- Landing page creator
- Generate content for blog posts and social media
- Email content enhancer
- Website targeted messages
- Custom Mode (AI machine learning)
Anyword offers two pricing models, each comprising three subscription packages. For “Very Small Businesses”, you can get the basic subscription for $19 per month, or the Data-Driven package for $99 per month. A free version is also available with limited features.
For “Most Businesses”, your options are Acquire, Convert, and Engage subscriptions. Since they are custom, you will need to contact Anyword’s sales department for more details about the price.
What I Like / Dislike About Anyword
On Instagram, a single post can make or break your career. Anyword ensures the former is the case, as it eliminates guesswork from the equation with predictive results. Furthermore, I love the fact that it’s much more than a simple Instagram caption generator – you can use it in a myriad of different ways to market your products, services, or your social media accounts.
I am not too big of a fan of credit-based systems, as you’ll essentially have to waste a month to gauge how many credits you actually need. Should you choose the Data-Driven package, you can opt for unlimited credits, though.
Who Is This For?
Anyword is designed to help brands and businesses create smarter, better content for their websites and social media profiles. It may not be the cheapest solution, but it’s among the best Instagram caption generators due to its predictive performance.
CaptionPlus is the first dedicated Instagram caption generator on this list. It’s a comprehensive suite of advanced tools that can help you automate the process of generating and adding enticing captions to your Instagram posts.
Aside from caption automation, CaptionPlus offers a variety of inbuilt Instagram tools. With them, you can create unique Instagram fonts, search a vast library of existing captions to use on your posts, and more.
The Caption Search function is probably the most advanced feature of this platform. With it, you can select one of the hundreds of “moods” to give context to the engine before it creates a unique caption for you.
- Content editing
- Grid Maker
- Unique Instagram fonts
- Space adder
- Automatic hashtag generator
- Caption search engine
CaptionPlus is a free-to-use tool.
What I Like / Dislike About CaptionPlus
What I love the most about CaptionPlus is that its full arsenal of features is oriented toward creating, finding, and tweaking Instagram content. Whether you want to polish some old content, rehash someone else’s, or create brand-new, original content, this tool can do it for you.
On top of that, all of its features are completely free to use. It is also compatible with most Android and iOS devices, meaning that you can easily use all of its features from a mobile phone wherever you are.
There are no major drawbacks to CaptionPlus. There are a lot of categories and options to choose from once you’re in the app, so navigability may be an issue for people that may not be overly tech-savvy.
Who Is This For?
CaptionPlus is perfect for Instagram celebrities, content makers, and influencers. It was specifically designed to help Instagram profiles create better content and provide influencers with more options when choosing hashtags and captions.
StoryLab.ai is a simple caption generator for social media. It relies on artificial intelligence software to create unique titles, captions, and content.
The main feature of StoryLab.ai is that it is a browser-based tool. All you need to do is log in to the StoryLab.ai website, fill in the social caption generator forms, and you will receive your unique content within 30 seconds at most.
StoryLab’s features can be used to create blog titles, email subject lines, descriptions of Google and Facebook ads, or captions for social media channels.
- AI-powered engine
- Can generate blog titles, outlines, and intros, content ideas, email subject lines, or Facebook & Google ad headlines
- Clean user interface
- Unlimited generation of captions with the premium package
StoryLab.ai offers three subscription plans, including Starter at $7 per month; Pro at $20 per month, and Unlimited at $27 per month. A free version is also available with fully-unlocked features, offering 15 generation runs per month.
What I Like / Dislike About Storylab.ai
Both the pros and the cons of Storylab’s caption generator can be summarized in one breath; it’s a simple platform with easy-to-use features. The lack of advanced functions (which nearly all platforms I’ve reviewed possess) isn’t necessarily a bad thing, especially if you don’t have a team that could use this app round-the-clock.
Who Is This For?
If you are looking for a basic, easy-to-use tool for your social media text-based content, Storylab may be the best Instagram caption generator for you.
Writecream is an AI-powered content creation tool that you can use to create anything from short descriptions, over Instagram captions, to full-fledged articles for your blog.
It’s a comprehensive platform that features numerous advanced tools, such as ad copies for Facebook, Google, and Instagram ads; an AI writer capable of generating unique blog ideas, intros, and outlines, personalized cold emails, LinkedIn messages, YouTube video scripts, and even podcast scripts.
This platform also features advanced SEO-related features, but I was mostly interested in its capabilities as an Instagram caption generator. As usual, all you need is to give a bit of context to the AI, and it will complete the captions for you.
- AI writer engine
- Can create short descriptions, captions, and long articles
- SEO website headline and meta description generator
- Dozens of copywriting tools
- YouTube and Podcast scripts
Whitecream offers two basic pricing options, including Standard at $49 per month; Extended at $69 per month. The “Unlimited” is the current limited-time offer, costing $29 per month. A free version is also available.
What I Like / Dislike About Writecream
The versatility of Whitecream is its ultimate high point. It is a decent Instagram caption generator, but it’s also a phenomenal tool for generating content for YouTube influencers, podcast hosts, eCommerce brand owners, and pretty much all digital businesses.
That being said, I think its capabilities as an Instagram caption generator are somewhat limited. Similar to Storylab, it’s easy to use, but it lacks the advanced features of Copy.ai, Jasper, or Caption Plus.
Who Is This For?
Whitecream’s Instagram caption generator is ideal for people that want a simple, but highly versatile program. Aspiring brands that use it can efficiently scale their businesses as they grow.
Copysmith is an AI copywriting tool designed for e-commerce brands and businesses. The reason why I’ve labeled it as such is that its features are mainly meant to streamline menial tasks, such as writing hundreds of product descriptions, rewriting and rehashing old content, and such.
This platform integrates with Frase, Google Ads, Microsoft Word (not MS 365), Google Chrome, and Woo Commerce, so if you are using any of those in your company, you can simply add Copysmith on top of them and start creating unique content with its AI-powered writing tools.
You can use Copysmith’s app, or you can use its Chrome extension, which will effectively turn it into browser-based software.
- Integrates with WooCommerce, Microsoft Word, Frase, Google Chrome, Google Ads, Google Docs, Zapier, HootSuite, and other platforms
- Chrome extension available
- Hundreds of brainstorming, ad-related, product description, and content enhancement templates
- Bulk content generation
- Collaboration features
Copysmith offers two subscription options. The Starter package costs $19 per month, and the Professional costs $59 per month. Enterprise subscription is available with a custom plan; if you want this subscription, contact Copysmith’s sales department.
What I Like / Dislike About Copysmith
The Chrome extension is flawless. You can research and generate AI-written content at the same time; the other integrations are massive pluses, especially if you own an e-commerce store.
It is not the cheapest program that you can use as an Instagram caption generator. Another problem is that you’ll have to manually initiate plagiarism checks, whereas it’s an inbuilt feature of similar programs.
Who Is This For?
Copysmith is an excellent choice for digital marketing agencies and e-commerce firms. It’s a decent solution for merchants selling on social media. For Instagram influencers, it may be a viable option, but most of its features aim toward creating and enriching more “salesy” content.
TagWag is one of the first influencer marketing apps that came out of India. It’s a unique solution designed to connect social media celebrities and influencers with larger audiences and brands by suggesting a list of relevant hashtags and captions based on the uploaded images.
This app is completely different from anything covered in this review, as it scans and searches for trending captions and hashtags instead of creating new ones for you. The app will analyze your photo and scan Instagram’s database for similar content – the hashtags and captions used on the content that is most similar to yours will be listed when the search ends.
The main feature of TagWag is its Drag & Drop interface. If you are using this app on a desktop PC, you can simply drag the photos you want to scan (and receive content recommendations about).
This app is also compatible with mobile devices. You can download it on either Google Play or Apple’s App Store.
- Drag & Drop interface
- Analyzes visual content to provide text-based caption and hashtag recommendations
- Instant “share” and “copy” functions
- Shows how many times each hashtag/caption has been used recently in other posts
- Preview of trending categories
TagWag is free to use and download.
What I Like / Dislike About TagWag
I like that TagWag was designed specifically for Instagram users. I like that it doesn’t cost a dime to use and that its interface is so simple that anyone can use it.
I am not too thrilled about its accuracy. Unlike programs that generate unique captions and hashtags, TagWag scans the entirety of content present in its database (obviously, not the entire Instagram database) for relevant suggestions. Thousands of people, if not the majority of Instagram users tend to stuff hundreds of hashtags in each of their posts, so you may receive suggestions that aren’t as popular as they seem.
In my opinion, the best Instagram caption generator is a program that can cater to your specific needs. A digital marketing entrepreneur may find Jasper or Copysmith as perfect apps while disliking CaptionPlus; it’s the other way around for social media influencers. Think about this before you decide which platform or tool is the best for you.