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12 Best Customer Feedback Software Solutions In 2022

Written by Cody

Updated: Jul 12, 2022

Customer feedback software is essential for any business that wants to keep track of customer satisfaction and loyalty. Not only does it allow you to track customer feedback over time, but it also provides you with the ability to quickly and easily gather customer feedback in real-time. This can help you address issues as they come up and ensure that your customers are happy with your products and services.

There are many customer feedback software solutions available, and it can be difficult to know which one is right for your business. That’s where this guide comes in! In the following paragraphs, I’ll discuss some of the best options currently available so that you can make an informed decision about which solution is best for your needs.

What Are the Best Customer Feedback Software Solutions?

Here is my list of the 12 best customer feedback software solutions in 2022.

1. UserSnap


Usersnap lets you design your products based on customer feedback, thanks to its robust set of features. For example, you can capture screens and use feature requests and surveys to collect customer responses.

With an easy-to-use button interface, Usersnap lets you create customized interfaces for your users. Hence you can use triggers based on customer behavior. Moreover, it’s remarkably simple, which makes it an excellent option for non-techy professionals.

Set up feedback forms in minutes to get started with your customer feedback journey with Usersnap.

Key Features

  • Unified platform to manage all your teams and customer feedback
  • Customization options for feedback buttons to help brands market their products
  • Innovative interface to allow users to pin and draw comments directly on the webpage
  • Multi-user surveys for flexible targeting
  • Collect and measure features from multiple channels
  • Feedback analysis tools to help improve your product design and quality
  • Browser extensions for Chrome and Firefox
  • Integrates with your work apps like Slack, Microsoft Teams, Trello, Zapier, and many others.


Pricing options for Usersnap include:

  • Basic – €9 per month
  • Startup – €69 per month
  • Company – €129 per month
  • Premium- €249 per month

2. Product Board


Product Board is a project management software that lets you design your product management cycle around customer experience. It helps managers understand the customers’ needs through comprehensive feedback tools. Hence, they can design better products in their subsequent production cycles,

With several features on offer, Product Board lets you decide what works best for your business. Hence, the customization tools guarantee better customer engagement and accurate analytics for your products.

It’s a versatile tool that can help businesses from different industries like engineering, marketing, design, etc.

Key Features

  • Build roadmaps to onboard anyone from your team to join and customize according to their needs,
  • Comprehensive data tools to provide a better understanding of product performance. Hence it can improve your product quality dramatically.
  • A unified platform to bring all your customer feedback to one place. Hence, it can make your job easier when it comes to sharing data with your teams.
  • Share your product plans with the customers to ensure feedback loop completion.
  • Integrate with numerous apps and APIs to make your work operations smoother and more efficient.


Pricing options include:

The following plans are for small business teams:

  • Essentials Plan – $20 per maker/month
  • Pro Plan – $60 per maker/month

Plans for organizations include:

  • Scale – Custom pricing
  • Enterprise – Customer pricing

3. Hotjar Feedback


Hotjar Feedback software lets you capture valuable insights from your customers to enable better product designs and features. You can analyze your on-site user behavior to give them what they want. It’s fast, efficient, and incredibly powerful for such an easy-to-use tool.

Hotjar works past the slow and time-consuming manual procedures for collecting user feedback. It uses heatmaps, video recordings, feedback, and survey forms to acquire customer feedback. More importantly, it ensures complete privacy, so your data is only visible to the concerned parties.

Key Features

  • Use heatmaps to understand user behaviors and preferences through visual cues.
  • Choose from numerous survey templates to quickly acquire valuable customer insights for your products.
  • Integrate with your work apps like Slack, Optimizely, Google Optimize, HubSpot, Zapier, etc., to acquire and display customer feedback.
  • Use versatile features to optimize your survey according to your preferences.
  • Easy to build forms make it suitable for non-techy professionals
  • Match user feedback with recordings to understand your customer queries more accurately.


Pricing options include:

  • Basic – Free
  • Plus – $47 per month
  • Business – $63 per month
  • Scale – Custom plan

4. Qualaroo


Qualaroo is a research and user feedback tool that helps researchers and product managers to understand user behavior. It helps its users to ask relevant questions, making it easier for them to design and improve their research or product quality.

Featuring AI-powered tools and analytics, Qualaroo works efficiently with your current applications without slowing down your system. Attain valuable user input to understand your website performance through text and visual indicators. Hence, it can help online businesses to analyze their conversion rates and other on-site metrics.

Key Features

  • Find out customer responses in real-time through the website and app feedback form
  • Understand what customers like or dislike about your product features and functionality
  • Tools to acquire actionable user insights making your analysis more efficient
  • Use with a variety of business applications like your website, web app, mobile app, or SaaS products
  • IBM-Watson-powered AI tools that help you get more thoughtful insights from customer feedback.
  • Asynchronously integrates, which doesn’t affect your website speed.


Pricing plans include:

  • Essentials Plan – $80 per month (billed annually)
  • Premium Plan – $160 per month (billed annually)
  • Enterprise Plan – Custom pricing

5. Qualtrics


Qualtrics lets you capture customer feedback through conversational tools. It’s one of the most advanced customer feedback tools with applications in organizations and online websites.

With effective feedback and analytics tools, Qualtrics lets you measure and provide what customers want at a minimum cost.

Hence it can help retain customers and enhance organizations’ productivity. With innovative tools and features, Qualtrics makes light work of your customer feedback handling and gives you more power to optimize your products according to what customers want.

Key Features

  • Improve employee and customer retention with closed-loop follow-ups
  • Design more engaging interfaces that tempt customers to complete their online applications.
  • Real-time insights from numerous digital products that your customers might be using
  • Engage your customer through mobile, webchat, and SMS to understand closely what they want
  • Action buttons to ensure timely feedback and make your process smoother
  • Fully customizable with numerous integrations to help businesses develop the interface according to their requirements.


Qualtrics has numerous features and tools for the customers. However, the pricing plan isn’t available on the website. So, interested customers must get in touch with the website to learn about pricing options.

6. GetFeedback


Get Feedback is a powerful tool that lets you optimize the web experience for your customers. Through powerful analytics and intelligent builder tools, you can collect valuable insights from your customers from different social and online channels.

Moreover, Get Feedback addresses email and SMS feedback too. Moreover, it provides the right action tools to help you take quick action on customer queries. It integrates with most of your work apps, which means smoother operations in a shorter time.

Key Features

  • Transactional and relational data from email and SMS feedback
  • Channelize all your customer feedback from different sources to a single platform
  • Easy to use, step-by-step survey builder to help non-techy professionals build intriguing forms
  • Integrate with apps like Salesforce to provide your customer with a higher value of services
  • Feedback segmentation tools help you take more targeted actions against customer queries
  • Active listening tools that let you provide the best services to your customers


Pricing plans include:

  • Essentials – Custom Pricing
  • Pro – Custom Pricing
  • Ultimate – Custom Pricing

7. Hubspot Customer Feedback


Hubspot customer Feedback software is a versatile tool that addresses the needs of marketing, sales, and customer management departments in any organization. You can keep a pulse on your customers by using highly interactive and actionable feedback tools.

With customizable survey forms, you don’t need to do much. Just adjust the parameters according to your brand and let your customers share their insights through those forms. The feedback survey forms give you detailed insights allowing you to make more effective decisions for the future.

Key Features

  • Customer service automation tools for instant help to your customers
  • Live chat and email ticketing options.
  • Email templates to provide readily available information in response to customer queries
  • Intelligent reporting and analytics tools to understand your customer feedback more accurately.
  • Ticket creation bots let you handle all your customers without depending on available executives. Hence, it streamlines your feedback mechanism and makes it more efficient.
  • Customer support form fields allow your customers to save time and provide essential details quicker.


Ths customer management tools pricing plans include:

  • Starter Plan – $23 per month (billed annually)
  • Professional Plan – $360 per month (billed annually)
  • Enterprise Plan – $1200 per month (billed annually)

8. Mopinion


Mopinion is designed to provide businesses with a flawless digital experience in handling customer feedback. Not only does it gather customer responses, but it also helps in understanding the stories behind customer responses. Hence businesses can take more targeted actions to address customer queries.

Mopinion has customized solutions for different platforms. Whether it’s your mobile app, web app, or email platform, there are tailored solutions with customized forms and supporting tools. Hence, it makes handling your customer feedback a breeze.

Key Features

  • Wide range of integrations with analytics, testing, CRM, and project management apps. Therefore, it can enhance the operational efficiency of your business.
  • Leverage your email marketing campaigns through targeted surveys
  • Use action buttons and sliders in your survey forms to make your feedback operations more interactive and enjoyable for the customers.
  • Integrate with your current suite of business apps to get more done in less time
  • Seamlessly add Mopinion with your iOS or Android app through easy-to-install SDKs


Pricing plans for Mopinion include:

  • Growth – $229 per month
  • Turbo – $579 per month
  • Enterprise – Custom pricing

9. Typeform


Typeform focuses on customer engagement through interactive and intriguing web forms. You can create quizzes, forms, and surveys that not only ask the right questions but are fun to complete too.

Typeform focuses on customer engagement while they’re answering your questions. As a result, you can get higher completion rates and valuable responses from the customers.

Custom layouts and video and image libraries can transform your online query forms and give them a different appeal. All of it combines in a smooth, easy-to-use interface that your users would enjoy working on.

Key Features

  • Built-in libraries for videos and images
  • Conditional logic tools that allow you to ask the right question at the right time
  • Use embedded quizzes on your webpage
  • Build from scratch or use customizable templates
  • Build without coding. Hence, it’s a handy tool for non-techy professionals.
  • Detailed insights with reporting features that show completion rates and exporting options to different analytical tools.
  • Integrate with a wide range of apps like Google Sheets, Slack, MailChimp, Zapier, and many others to smoothen your workflow.


The pricing options for Typeform include:

  • Basic Plan – $25 per month (billed annually)
  • Plus Plan – $50 per month (billed annually)
  • Business Plan – $83 per month (billed annually)

10. Loop


Loop helps you to enhance your product quality and revenue through innovative and visual feedback tools. It’s a customer feedback management software that integrates a screenshot tool directly to your website.

So, you can easily catch bugs, errors, and problems with customer experience. It’s a single-platform solution that can drive better revenue through innovative analytical tools and valuable survey insights.

Thanks to its versatile features, it’s an excellent option for many industries that run on customer experience.

Key Features

  • The integrated screenshot tool sends all the information directly to a forum which prompts the solution for feedback.
  • Use email notifications and shareable links to close the loop with the internal stakeholders.
  • The loop rating system lets you rate customer feedback from 1 to 10
  • Combine responses from different platforms into a single space to make it more convenient for your teams to manage feedback
  • Visual bug tracker helps target and address bug issues more efficiently.


The pricing plans include:

  • Starter Plan – Free
  • Custom Plan – $39 per month, $26 per month (annual billing)
  • Enterprise Plan – Custom pricing

11. Canny


Canny captures customer feedback and insights in one place to give you a clear idea of your product performance. You can collect and organize responses in different segments to accurately analyze and respond.

With the feature request tools, Canny helps you to understand what features your customers want in your services. As a result, you can avoid making unneeded tools and spend time on more converting solutions.

Consequently, detailed reporting allows you to design better roadmaps and work seamlessly with other management tools.

Key Features

  • Automatically follow up from your customers after you’ve released a new feature
  • Integrate with hundreds of business apps to smoothen your workflow
  • Custom fields help you to ask for relevant insights about your services
  • Build segments that map closely with your business
  • Segmented analytics help you to focus on specific customer responses that may be critical for your product’s success
  • Use internal comments to clarify the scope of survey questions


The pricing plans include:

  • Free Plan – Free
  • Growth – $400 per month
  • Business – Custom Pricing

12. Zonka Feedback


Zonka Feedback is a customer experience management platform that assists businesses in reducing customer churn, improving customer experience, and accelerating business growth. It is designed to help small and medium-sized businesses and enterprises by providing a centralised platform for managing customer feedback across all touchpoints and improving experiences. It collects and analyses feedback and experiences at all touchpoints, including in-person, offline, online, email, and SMS, and it provides a space for active listening.

Key Features

  • 500+ free templates
  • Unlimited users
  • 10,000 sessions on the free plan
  • 10 questions on the free plan
  • Unlimited Surveys and questions on the paid plan
  • Logic in surveys
  • 9 survey distribution channels
  • Data export
  • Device monitoring


Paid personal plans start at $24/month and business plans start at $79/month.

What Is Customer Feedback Software?

Customer feedback software is a type of software that is used to collect and analyze customer data.

Typically, this software allows businesses to easily gather information from their customers in a number of different ways, including online surveys, social media posts, and email correspondence.

Once this customer data has been collected, it can then be analyzed to identify patterns and trends that may help businesses improve their products or services. In addition to providing useful insights for businesses, customer feedback software can also be beneficial for customers themselves by giving them a voice in the products and services that they use every day.

Overall, customer feedback software plays an important role in helping companies stay attuned to their customers’ needs and desires.

Features to Look For In the Best Customer Feedback Tools

When searching for the right customer feedback tools, there are several key elements to keep in mind. Let’s go through them now.

Reasonable Priced

There is a lot of software on the market that claims to be the best customer feedback software. All of them have different features, but one thing that they all have in common is that they are reasonably priced. If you are looking for customer feedback software, you should not have to spend a lot of money. The software should be affordable so that you can get the most out of it. There are many free options available, but they may not have all the features that you need. You should also be able to find customer feedback software that is easy to use. It should be user-friendly so that you can get started right away. The software should also be able to provide you with real-time feedback so that you can make changes as needed.

Integration Options

In order for customer feedback software to be effective, it needs to be able to integrate with other software that a business is already using. This way, businesses can get a complete picture of how their customers are interact with their product or service. Additionally, integration allows businesses to automate some of the processes associated with customer feedback, such as sending out surveys or follow-up emails. By making the customer feedback process more efficient, businesses can encourage more customers to provide feedback and improve the quality of the data they collect. With the right integration, customer feedback software can be a powerful tool for businesses of all sizes.

Easy to Use

When choosing a consumer feedback software, it is important to consider both the needs of the business as well as those of the customers. For businesses, ease of use and efficiency are key considerations, as these factors can help to streamline internal processes and save time and money. For customers, it is important that their feedback will be collected in a way that is simple and straightforward so that they feel heard and valued. Therefore, when looking for a good consumer feedback software solution, it is important to find one that strikes the right balance between simplicity and effectiveness. At the end of the day, if a platform is easy to use for both sides of the equation, then all parties benefit.

Be Feature-Rich

The best customer feedback tools should be feature rich and offer many different ways to collect customer feedback. By offering a variety of features, the software can make it easy for businesses to get the information they need to improve their products or services. Additionally, the software should be able to collect feedback from a variety of sources, including online survey tools, pop-up surveys, customer satisfaction surveys, and in-person interviews.

By offering a wide range of options for collecting customer feedback, the software can help businesses to get a complete picture of customer satisfaction.

Best Customer Feedback Tools FAQ

How Do You Collect Feedback From Customers?

As a business owner or manager, it is essential to find effective ways to gather feedback from your customers. This feedback can help you identify areas where your products or services might be falling short, as well as opportunities for innovation or improvement.

One common method of gathering customer feedback is through formal survey tools, such as online questionnaires or in-person interviews. These tools can help to collect a variety of data, such as opinions on specific aspects of the product or service, satisfaction ratings, and suggestions for improvement.

Another popular approach is simply to engage with customers directly and ask them for their honest feedback in person. Whether seeking input in written form or face-to-face discussions, the key is to ensure that you are listening carefully and actively seeking ways to improve your products and services based on customer needs and preferences. After all, your customers are the lifeblood of your business, so staying engaged with them should always be a top priority!

What Is a Feedback Analysis?

Feedback analysis is a process that examines how customers and users respond to a product or service, with the goal of identifying areas for improvement or refinement.

This analysis can be carried out by companies in a wide variety of industries, from technology to food services. At its core, a feedback analysis involves collecting feedback about a product or service through surveys, interviews, focus groups, or other methods, and then identifying patterns and trends in this data.

By carefully analyzing user responses, companies can gain valuable insights into how their products are being received and what changes or enhancements customers would like to see. Thus, a feedback analysis is an important tool for businesses seeking to improve their offerings and better meet customers’ needs.

What Are 5 Methods of Obtaining Feedback From Customers?

1. Online surveys and questionnaires: One of the most common methods of obtaining feedback from customers is through online surveys and questionnaires. A great way to collect this data is by using one of the customer feedback tools mentioned in this post. These tools provide a quick and easy way for customers to share their opinions, whether they have had positive or negative experiences with a company’s products or services. Additionally, online surveys often allow customers to submit their feedback anonymously, which can help to increase participation levels by reducing any fears that people might have about being judged or criticized.

2. Focus groups: Another popular method of gathering customer feedback is through focus groups. In these groups, a company will bring together a small group of existing or potential customers and ask them questions about their experiences with the brand. This allows the company to gain valuable insights into what its customers like, dislike, or want more of from the business. Focus groups are often moderated by an experienced marketing professional who can steer discussions in a productive direction as well as guide participants towards key insights that may emerge over the course of the conversation.

3. Customer feedback forms: In addition to using online surveys and focus groups to collect feedback from customers, many companies also create simple customer feedback forms that they can distribute either offline or online. This approach is particularly useful when companies want to gather feedback from a large number of customers in a short period of time. Additionally, customer feedback forms can be customized to collect specific types of information that a company may be interested in, such as contact information or satisfaction ratings.

4. Social media: Social media platforms like Twitter and Facebook provide a great way for businesses to interact with their customers and collect feedback in real-time. Many companies use social media to resolve customer service issues, gather product feedback, or even just stay in touch with their customers. Additionally, social media can be a great way to build relationships with customers and create a community around a brand.

5. Online reviews: In today’s digital world, online reviews are an increasingly important source of customer feedback. Many customers will turn to review sites like Yelp or TripAdvisor before making a purchase, and it’s important for businesses to monitor these sites in order to identify and address any problems that customers might be having. However, online reviews can also provide valuable insights into the quality of a company’s products or services as well as its customer service performance.

How Do You Evaluate Customer Feedback?

There are many different ways to evaluate customer feedback, and the approach that you take will depend on the particular context or situation.

One common method is to simply tally up the number of positive and negative comments that you have received. This can be a good way to quickly gauge overall satisfaction levels or identify areas where customers are struggling.

Another popular strategy is to look at individual comments in more detail, focusing on specific issues or themes that emerge from customer feedback. This more granular approach can help you to troubleshoot problems more effectively and address any underlying issues in your products or services.

Ultimately, the most effective way to evaluate customer feedback is to incorporate both quantitative and qualitative metrics into your analysis. By taking into account both the numbers and the wider context of your customer interactions, you can gain a deeper understanding of customer needs and continually improve your business over time.

What does NPS stand for?

The net promoter score (NPS) is a popular metric that can be used to measure customer loyalty and satisfaction. To calculate the NPS, a business will ask customers how likely they would be to recommend its products or services to others on a scale of 1-10. Customers who respond with either a 9 or 10 are considered promoters, whereas those who give ratings of 6 or below are considered detractors. The NPS is calculated by subtracting the percentage of detractors from the percentage of promoters.


Conclusion paragraph: No matter what customer feedback software you decide to go with, make sure that it is easy to use for both your customers and your team. The easier it is for customers to leave feedback, the more likely they are to do so. And the easier it is for your team to review and act on that feedback, the faster you can improve your products and services.

Have you tried any of these customer feedback solutions? What was your experience? Let me know in the comments below.

About Cody
I teach others how to start and run online businesses. From scaling a 7-figure e-commerce brand to ranking #1 on Google for various keywords, I can help you do the same.

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