My Story

Who am I?

Hey, my name’s Cody and I am a serial entrepreneur.

Over the past 10ish years, I’ve worked on both sides of the online marketing world – paid and organic.

The timeline below goes over where I started and how I ended up where I am today.

2014-2018

In 2014 I graduated from university and started life out in the real world.

My first gig was doing SEO work for a SaaS utility company that helped people in the utility space better organize and track their work orders.

That job was my first taste of SEO but the space wasn’t very exciting to me.

So, from there I got a job working remotely for a CDN (content delivery network) company based out of Switzerland.

I learned a ton and did everything from writing in-depth technical guides to building partnerships to troubleshooting customer problems and so much more.

It was a great job and the founders were a pleasure to work with but by the end of my time there I started wanting more.

2016-2020

In 2016, I started my music blog called Musician Tuts. I built it, wrote all the content for it, and was able to have it reach a consistent 50,000+ monthly visitors.

That being said, I was still very green in terms of monetizing a blog and therefore wasn’t yet ready to capitalize on what I had right under my nose.

I kept working on the blog for years and although saw some success it wasn’t enough.

So, in 2018, I started learning about dropshipping/ecommerce.

2018-2023

My first couple of ecommerce store were a complete flop. I ran some ads, got a few sales but ultimately I was unprofitable.

But it’s those few sales that lit a fire inside of me and had be believing that I could actually make this work if I continued.

So, I did. After a lot more testing, and money spend on ads I finally landed on something that worked.

And when you land on something that works in e-commerce, you can scale it to the moon if you have all your logistics in place.

To this day, I still run that e-commerce brand which helps keep my finger on the pulse of how the e-commerce industry is changing.  During my time with this business, I’ve been able to break $2 million in revenue

So, why did I start copywriting?

Copywriting is something I’ve been doing for a long time. I started my first blog back in 2013 and loved the idea of sharing my thoughts online ever since.

Over the years, I’ve worked in a lot of different verticals of business. From SEO and PPC to UGC creation and backlink building.

I started to realize “Why not share what I’ve learned over the years to help create kick-ass content for other businesses?”.

So that’s exactly what I’m doing.

But I’ve got to admit. I’m selective with who I work with. If it’s in an industry I know nothing about, we probably won’t be a good fit. I like sharing real-world experiences in the content I write since I believe that’s what truly makes a piece stand out.

What I aim to achieve

If you’ve made it this far, thanks for reading!

My ultimate goal with copywriting is to create content that helps businesses grow (I’m talking traffic and bottom-line revenue).

If you’ve found that your blog isn’t generating much traffic but you’re pumping out article after article, then it could be that your content just isn’t up to par.

These days, to rank for anything your content needs to reflect E-E-A-T. Which stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

Without it, you’re “ultimate guides” will be forever lost in the abyss known as page 2 of Google.

So, if this is something you’d like to discuss further with me, shoot me a message.

Additionally, to learn a little more about me check out this interview I did with Mailbutler.