Cody Arsenault
Growth Marketer with Hands-On Ecommerce & SaaS Experience
I build, scale, and improve products and marketing systems for ecommerce and SaaS companies. I’m hands-on, strategic, and focused on outcomes that actually move the business forward.
A Little About Me…
I enjoy figuring out how things work, and then making them work better. Whether it’s a product, a marketing system, or an internal process, I’m most engaged when I’m improving something that already exists.
Most of my experience sits at the intersection of ecommerce, product, and marketing. I’ve worked across brand, copy, paid acquisition, SEO, and operations, often in roles where I needed to roll up my sleeves and own outcomes end-to-end.
I’m drawn to teams that value clarity, collaboration, and thoughtful execution over busywork. I do my best work when I can turn ideas into tangible improvements, things that make customers happier, teams more efficient, and businesses easier to scale.
Recognized By
My Professional Journey
2018 – Present
Founder
Go Bolder Media Inc.
Founded and scaled a direct-to-consumer brand, achieving over $3.12M in gross sales from 78,000+ orders and 66,000+ customers. As CEO/Founder, I owned end-to-end operations, from product development, strategic sourcing, and supply chain optimization to customer acquisition and retention. My leadership included managing over $1M in paid acquisition spend while consistently maintaining a 2.5x Return on Ad Spend (ROAS), driving Average Order Value (AOV) to $37.20, and optimizing the e-commerce platform for a 4.5% conversion rate.
2022 - 2023
SEO & Content Strategy Lead
Parakeeto
Owned SEO strategy and content planning for Parakeeto’s growth stage. Audited legacy content, mapped keyword and topic gaps, and analyzed competitors to uncover high-leverage opportunities. Created a scalable content plan aligned with product positioning and search demand, translating complex financial concepts into clear, educational resources.
2016 – 2020
Bootstrapped a niche media property to 50,000+ monthly active users entirely through organic SEO. Developed a content framework that secured #1 rankings for highly competitive industry keywords.
2015 – 2019
KeyCDN
Led inbound marketing and SEO strategies for a Swiss-based Content Delivery Network (KeyCDN), growing organic traffic by over 25x and increasing monthly signups by 6x. Developed comprehensive technical content and managed partnerships, securing over 125 high-quality backlinks and driving significant B2B user acquisition.
Shopify revenue generated across brands I’ve owned (In USD)
Core Competencies
AI-Assisted Marketing & Automation
I use AI to work faster and with more leverage across marketing and product workflows. This includes AI-assisted development with Cursor and Replit, visual production with Kling and Affinity, and research and intelligence via Accio. Tools like Claude, Gemini, ChatGPT, and Google Stitch power daily workflows, enabling automation and quicker iteration without sacrificing quality.
Copywriting
I craft targeted copy that converts across the full customer journey. This includes high-impact direct response ads, detailed technical guides, and persuasive email sequences, all designed to resonate with specific audiences and drive measurable business outcomes.
Paid Media
Managed over
SEO
I lead comprehensive SEO strategies, blending technical optimization with high-impact content initiatives. My experience includes driving a
Ecommerce Growth
I own the entire ecommerce growth engine, from initial product sourcing and supply chain optimization to customer acquisition and retention strategies that have scaled brand to multiple seven figures in revenue. My focus is on maximizing lifetime value across the full customer lifecycle.
Email Marketing
I build and optimize email marketing programs focused on retention and maximizing Customer Lifetime Value. Managing an email list of over 70,000 contacts (Klaviyo), I design advanced automated flows (Welcome, Abandoned Cart, Post-Purchase) and segmentation strategies that have consistently generated over 30% of total revenue for my own ecommerce brand.
Conversion Optimization
I specialize in optimizing user experience and conversion paths to maximize revenue from existing traffic. Through rigorous A/B testing, in-depth analysis of heatmaps and user sessions, and iterative UX design, I significantly reduce friction on landing pages and checkout flows to increase conversion rates and Average Order Value (AOV).
Performance Analysis & Reporting
I transform raw data into clear strategic priorities. Through custom dashboards and performance analysis, I identify key growth drivers and ensure budget is effectively deployed across high-impact marketing channels.
Side Projects I’ve Built
Alongside my full-time work, I’ve built and launched a small number of focused tools to solve real problems I encountered firsthand.
Honest: Product Reviews & UGC
A user-generated content platform designed to help brands collect the authentic customer reviews and media they actually want. I built the app to make it easy for users to share real experiences, helping companies showcase trustworthy content that drives engagement and sales.
GBM Estimated Delivery Date
A tool that provides accurate delivery estimates by analyzing shipping and fulfillment data. I created it to help ecommerce teams improve transparency for customers and optimize logistics decisions.